IBM TGVL: Software & Cognitive Business Basics




Class description

Need to learn how to hold a high-level conversation around IBM's cognitive and cloud outlook and strategy? Then the IBM Top Gun Virtual Learning: Software & Cognitive Business Basics Class is for you!! This is a significant revenue and profit area for IBM; learn the basics to start recognizing that revenue potential in your sales efforts!

This live, virtual class is taught at the introductory level and covers the IBM software-related strategies and capabilities. It is an excellent offering for those new to sales and for sellers needing fundamental knowledge in order to excite conversations with their clients and for sales specialists requiring an overview of the IBM strategy & capabilities as it relates to software.

This course also serves as pre-requisite work for the more in-depth Software & Solutions Top Gun classroom course. It also provides a good foundation for those planning to attend specific Business Unit Top Gun courses (either live or virtual classroom).



The TGVL: Software & Cognitive Business Basics class will be held over two consecutive half-days (4 hours per day with several breaks).



The target audience for TGVL: Software & Cognitive Business Basics includes all sellers (IBM and Business Partners) who are new to selling or those that need a refresher in the basics of the IBM portfolio.



This class builds skills and knowledge that enables students to:


Agenda Topics (subject to change):


Day 1

  • What do we mean by: ROBUST ANALYTICS capabilities?
  • What do we mean by: HYBRID CLOUD capabilities?
  • What do we mean by: DEEP ENGAGEMENT capabilities?
  • Day 2

  • What do we mean by INTELLIGENT SECURITY capabilities?
  • The IBM Story
  • GTO topic - Global Technology Outlook
  • Software Acquisitions
  • Cognitive Market Study: (Insights From Early Customer Adopters)
  • Cognitive Business Defined (A Summary)
  • Resources You Can Use (including "The 15 Minute Cognitive Narrative")


    The class location is your office - no travel. The IBM TGVL: Software & Cognitive Business Basics is interactive live virtual sales training on the internet.



    This class has no enrollment fee.



    Need help? Contact the Class Manager:

    Darlene Shamsid-Deen (

    Need help?


    Related links

    Top Gun Quarterly Newsletter