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Big Data Introduction on the why and what does it mean for sales and marketing teams



Document Author:

Chuck Gray


Document ID:

WP102279


Doc. Organization:

e-business Solutions Technical Support


Document Revised:

05/13/2013


Product(s) covered:

All Products; All Products







Abstract: Big Data seems to be the new buzzword in the tech circle today. But what is it exactly? And what does it mean for sales and marketing teams?

This leads to the problem of what do I do with this new data that is unstructured, semi-structured and structured? How do I use this data covert it to information and then business wisdom? I need to do this in a way that is cost effective.

Big_Data.mp3 big data.pdfbig data.pdf



Classification:

Solutions

Category:

Product Positioning

Solution(s):

Business Intelligence



Platform(s):

Cross-Platform

S/W Pillar(s):

Information Management

:


Keywords:

Big Data, Big Insights, Analytics, Hadoop, mapreduce


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