IBM lead management solutions use marketing automation to bridge the gap between marketing and sales for more effective lead management. You can manage and nurture higher quality leads and decrease customer acquisition costs to optimize your marketing dollars.

With a better understanding of prospect behavior and scoring on that behavior, you can deliver quality leads to your sales team at the right time to increase revenue.

IBM lead management solutions help you target the highest quality leads and use behavioral data to deliver content that keeps your audience engaged. It can improve sales and marketing alignment through robust integration with customer relationship management (CRM) systems.

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  • IBM Marketing Cloud

    IBM Marketing Cloud

    Use one cloud-based digital marketing platform for email marketing, lead management and mobile engagement.

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