To stay competitive, marketers need to change the way they engage, communicating with their prospects and customers in a deeper, more personalized way. By using data and insights into customer behavior, they can transform their digital programs to create a relevant, engaging experience that out-performs non-targeted initiatives.

IBM digital marketing solutions help power the delivery of exceptional experiences for customers across the buyer journey by using customer data, providing analytical insights and automating relevant cross-channel interactions.

Using IBM digital marketing solutions, you can create a single customer identity and deliver a consistent, personalized customer experience across channels—email, mobile, web and social—for higher online conversion rates and increased order value.

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