Shop Direct

Making good things easily accessible to more people

Published on 18 Dec 2015

IBM has a deep understanding of Oracle solutions and Shop Direct’s business.

Dave Gibson, IT Engineering Team Leader, Shop Direct

Shop Direct


Deployment country
United Kingdom



Shop Direct Group is a multi-brand online retailer that trades through digital department stores including and The group has grown to become one of the UK’s largest online retailers, with more than GBP 1.8 billion in annual sales.

Business need
To attract and retain online shoppers, Shop Direct must make products available at the right time and price through a personalized experience. How could it manage millions of products more effectively?

Shop Direct makes it quicker and easier for merchandising teams to manage products and pricing across multiple brands with Oracle applications, expertly managed by IBM® Global Business Services®.

Greater control and visibility of products and sales helps Shop Direct react faster to changing trends and customer demands, boosting satisfaction and competitiveness.


IBM products and services that were used in this case study.

IBM Global Business Services, GTS Strategic Outsourcing, GBS AD&I - ADM - AMS - Outsourcing, GBS AD&I - ADM - AMS SI/SO - Staff Augmentation, GBS AD&I - ADM - AMS SI/SO - Testing Services, GBS AD&I CS - Bus App Modernization, GBS AD&I - EA - Oracle, GBS AD&I - EA - Oracle - E-Business Suite, GBS AD&I - EA - Oracle - Fusion Applications, GBS AD&I - EA - Oracle - Outsourcing, GBS BCS - EA - ORCL E-Business Suite,

Retail: Smarter Merchandising and Supply Networks, Retail: Smarter Operations, Consumer Centric Retailing, Application Infrastructure, Enabling Business Flexibility, Cloud Computing, Enterprise Resource Planning, Information Management Foundation, Data Warehouse

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