US Open

Serving up a world-class digital experience for tennis fans across the globe

Published on 8 Jun 2016

IBM helps us make the digital experience as close as possible to the thrill of being courtside.

Nicole Jeter-West, Managing Director Ticketing & Digital Strategy, US Tennis Association

Customer
US Open

Industry
Media & Entertainment

Deployment country
United States

Overview

The United States Tennis Association (USTA) is the national governing body for the sport of tennis and the recognized leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.

Business need
To engage new audiences and grow the game of tennis globally, the USTA needs the US Open to provide a rich viewer experience both on-site and on-line for millions of fans around the world.

Solution
IBM Cloud, Analytics, Mobile, Social and Security solutions capture, analyze and create compelling, real time fan experiences centered on US Open scores and statistics, hot topics, and breaking news.

Benefits
A world-class digital experience brings fans closer to the action than ever before, sparking a record 22.5 million app visits, 64.5 million web visits and keeping the US Open on top of the game.

Components

IBM products and services that were used in this case study.

Software
AIX, DB2 for Linux UNIX and Windows, IBM SPSS Modeler, IBM Security QRadar Risk Manager, IBM Streams, IBM Cloud Orchestrator

Hardware
Power Systems, Storage

Services
, IBM Global Business Services, GTS Strategic Outsourcing

Solution
InfoSphere Streams, SPSS Modeler, M&E: Agile Enterprise, M&E: Connected Customer, BA - Business Analytics, BA - Predictive Analytics, Business Analytics, IBM Analytics, , Smarter Analytics, Cloud & Service Management, Cloud Computing, Hybrid Cloud, Information Management Foundation, Middleware - IT Service Management - Host Manage Solutions, Web Services, Digital Media, , Mobile

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