IMM

Super-agile digital marketing campaigns that are more valuable each day than they were yesterday

Published on 25 May 2016

By continually optimizing our campaigns with IBM solutions, we can drive incremental sales to stretch our clients’ advertising dollars further.

Ken O’Brien, SVP, Applied Sciences and Technology, IMM

Customer
IMM

Industry
Media & Entertainment

Deployment country
United States

Partner
eCapital Advisors

Overview

IMM is a full-service digital marketing agency that builds marketing programs that get smarter every day and increase in value over time. Following the concept of Ideas Made Measurable, IMM builds unique and custom results-based programs by leveraging a unique combination of people and technology.

Business need
How could IMM harness its clients’ unique and varied data sets to target the thousands of digital ads that it buys each day and deliver the right message to the right person at the right time?

Solution
IMM uses IBM Analytics to extract insight from multiple sources of data, enabling smarter campaigns that raise click-through and conversion rates, and make the best use of clients’ marketing dollars.

Benefits
30% faster insights translate into higher returns on marketing spend for clients. Lifts sales by targeting specific customers to improve conversion rates. 45 minutes to deliver reports that previously took more than 12 hours.

Components

IBM products and services that were used in this case study.

Software
InfoSphere Streams, Cognos Business Intelligence, IBM SPSS Statistics, IBM Streams, PureData System for Analytics, IBM BigInsights for Apache Hadoop

Solution
Cognos Business Intelligence, InfoSphere Streams, PureData System for Analytics (powered by Netezza technology), SPSS Statistics, IGF: IT Financing - IBM SW, M&E: Agile Enterprise, BA - Business Analytics, BA - Business Intelligence, BA - Business Intelligence - Forward Looking BI, BA - Predictive Analytics, Business Analytics, Business Intelligence, Data Serving, IBM Analytics, Information Management Foundation, , Prescriptive Analytics, Smarter Analytics

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