Published on 30 Jun 2015

Our IBM Commerce solutions have helped us to transform our digital presence into an interactive, inspirational showroom.

Jo Kenrick, Director of Marketing, Homebase



Deployment country
United Kingdom


Founded in 1954 and headquartered in Milton Keynes, England, Homebase is a leading home-improvement retailer. With 38,000 home and garden products and more than 296 stores across the United Kingdom, in the financial year to February 2015 the company generated annual revenues of GBP1.5 billion.

Business need
With 40 percent of its customers beginning their home improvement journeys online, Homebase recognised a valuable opportunity to drive digital revenues—but how could it inspire more visitors to purchase?

Homebase designed a fresh e-commerce experience supported by IBM® Commerce solutions, enabling it to understand individual customer preferences, serve tailored content and streamline every journey.

Today, Homebase offers product recommendations and promotions tailored to each digital visitor’s individual preferences—attracting 30 percent more online visitors and driving double-digit sales growth on all digital channels.


IBM products and services that were used in this case study.

WebSphere Commerce - Express, Coremetrics Web Analytics, Unica Campaign, IBM Digital Analytics, IBM Campaign, Tealeaf Customer Experience, Tealeaf Customer Experience Management for WebSphere Commerce

IBM Digital Analytics, Coremetrics Web Analytics, Consumer Centric Retailing, , , Retail: Smarter Shopping Experience, Commerce Solutions, Mobile, Web Services, Customer Relationship Management

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