Published on 12-Sep-2017

Working with IBM and MD2 has been a game changer for our business, allowing us to tap into a gold mine of customer information.

Alex Souza, Innovation & Digital Transformation Advisor, Localiza

Customer
Localiza

Industry
Travel & Transportation

Deployment country
Brazil

Partner
MD2
Oracle

Overview

Based in Belo Horizonte, Brazil, Localiza is Latin America’s biggest car rental company. Localiza operates from 577 locations in Brazil and six other countries, and manages a fleet of more than 150,000 vehicles.

Business need
Localiza wanted greater visibility of customer interactions across its various car rental and sales business units, to help it identify opportunities to improve service and boost sales.

Solution
Localiza built a unified view of its customers, using IBM Analytics solutions to integrate, clean and validate customer data to support the company’s new centralized CRM and ERP systems.

Benefits
New-found customer insight helps Localiza improve service, personalize the customer experience and maximize up- and cross-selling opportunities—driving its rental business to new heights of success.

Components

IBM products and services that were used in this case study.

Software
InfoSphere Information Services Director, InfoSphere QualityStage

Solution
T&T: Customer Loyalty, Sales and Service, T&T: Operations Planning and Optimization, Enterprise Resource Planning, Enabling Business Flexibility, Customer Relationship Management, IBM Analytics, Information Governance, Data Warehouse, Information Management Foundation

Legal information