Orange Espagne

Empowers mobile and internet customers with revolutionary self-service capabilities

Published on 7-Jul-2017

With Mi Orange – and the support from IBM and Oracle – we are confident that our customers can truly get closer to what matters to them the most.

Susana Andujar, Director of Digital Channels, Orange Espagne

Customer
Orange Espagne

Industry
Telecommunications

Deployment country
Spain

Partner
Oracle

Overview

Spain is the second-largest market of Orange Group, one of the global leading telecommunications providers. Founded in 1998 and headquartered in Madrid, the company delivers mobile, telephone, internet and TV services to nearly 20 million customers across Spain.

Business need
Manage your cellphone and internet accounts at the touch of button, anytime, anywhere: how does that sound? Orange Espagne was looking to offer this capability to customers like you.

Solution
Orange Espagne worked with IBM and Oracle to transform its cool Mi Orange mobile app with revolutionary self-service capabilities, empowering customers with full control of their accounts.

Benefits
Many transactions are now 100 percent digital, which means that both old and new customers use the app to manage their accounts digitally and on-the-go, hugely enhancing their customer experience.

Components

IBM products and services that were used in this case study.

Software
IBM MobileFirst Foundation

Services
IBM Global Business Services, GBS AD&I - EA - Oracle, GBS AD&I - EA - Oracle - Other Business Applications

Solution
Telecom: Accelerate Digital Transformation, Telecom: Create Infrastructure Agility, Enabling Business Flexibility, Digital Workflow Transformation, , IBM MobileFirst, Mobile