The Carlsberg Group - Denmark

Optimizing business processes using IBM Process Transformation software

Published on 28 Apr 2017

For us, customer service is a key priority… and that boils down to having processes that are as efficient as possible.

Kenneth Lindegaard, IT Director, The Carlsberg Group - Denmark

The Carlsberg Group - Denmark

Consumer Products

Deployment country

BP3 Global


Based in Copenhagen, Denmark and founded in 1847, Carlsberg is a beer brewing company, selling and distributing over 500 brands in 150 markets worldwide. Its most prominent brand is Carlsberg Beer. Globally, the company employs approximately 46,000 people, 1,600 of whom work in the Denmark headquarters, managing IT and other functions for the Danish market.

Business need
In the face of increasing competition Carlsberg-Denmark needed to enhance customer service levels and increase business efficiency by optimizing customer-facing and internal processes.

Using IBM® Business Process Manager and IBM Blueworks Live™ software, the company identified areas of process improvement, modelled new processes and employed a collaborative, agile process development model.

Carlsberg-Denmark optimizes customer-facing processes, thus improving customer service, while changing the paradigm for process development and improvement internally. For one key process in particular--the ordering of Carlsberg coolers for restaurants and bars--the company reduced back-office processing time by 90 percent.


IBM products and services that were used in this case study.

IBM Blueworks Live, IBM Business Process Manager

Business Process Management (BPM), , Middleware - Smarter Process - Process & Decision Improvement, Cloud Computing

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