YES BANK builds an API ecosystem to enhance service and expand market reach

Published on 7 Nov 2016

In the API economy, any company is free to create customized, secure ecosystems that optimize the value of their services and data.

Anup Purohit, Chief Information Officer, YES BANK

Customer
YES BANK

Industry
Banking

Deployment country
India

Overview

Headquartered in the Lower Parel Innovation District of Mumbai, YES BANK is the fifth largest private sector bank in India, with over 18,000 employees across the country’s 29 states and 7 union territories. As of September 30, 2016 the bank operates more than 900 branches and 1700 ATMs nationwide.

Business need
YES BANK sought to differentiate its brand and its products in the face of growing competition and the Indian customers’ growing demand for anytime-anywhere banking capabilities.

Solution
The bank leverages IBM API Management software to create a framework for its own business ecosystem and drive its digital strategy, securely and transparently connecting customers with merchants via YES BANK APIs.

Benefits
YES BANK extends its market reach exponentially using APIs. Millions of unbanked citizens can now transact with the bank in an easy, fast and personalized way directly from their mobile device.

Components

IBM products and services that were used in this case study.

Software
IBM API Management, IBM DataPower Gateway, IBM Integration Bus, IBM MobileFirst Foundation

Solution
Business Integration, Connectivity and Integration, Integration, Middleware - Integration - Connectivity, Middleware - Integration - Gateway, IBM MobileFirst, Mobile, Cloud Computing

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