AMC Networks

Capturing new viewers, predicting ratings and adding value for advertisers in a multi-channel world.

Published on 14 May 2015

You need to take ownership of your data, and use it to get a richer picture of who your viewers are, what they want, and how you can keep their attention in an increasingly crowded entertainment marketplace.

Vitaly Tsivin, SVP Business Intelligence, AMC Networks

Customer
AMC Networks

Industry
Media & Entertainment

Deployment country
United States

Overview

Dedicated to producing quality programming and movie content for more than 30 years, AMC Networks Inc. (NASDAQ: AMCX) owns and operates several of the most popular and award-winning brands in cable television, producing and delivering distinctive, compelling and culturally relevant content that engages audiences across multiple platforms. A Cognitive Business Solution.

Business need
Cable TV networks may currently be enjoying a “golden age”, but the industry is evolving fast. AMC Networks’ future success depends on truly understanding customer behavior in a multi-channel world.

Solution
AMC Networks is using IBM analytical tools to uncover new insights into audience preferences and viewing patterns, helping to make smarter scheduling and data-driven marketing decisions.

Benefits
Analyzing big data in seconds unlocks never-before-seen capabilities, helping to win new viewers and advertisers.

Components

IBM products and services that were used in this case study.

Software
Cognos Business Intelligence, IBM SPSS Modeler, InfoSphere DataStage, InfoSphere Master Data Management, PureData System for Analytics

Solution
PureData System for Analytics (powered by Netezza technology), Cognos Business Intelligence, SPSS Modeler, , M&E: Connected Customer, , BA - Business Analytics, BA - Business Intelligence, BA - Business Intelligence - Forward Looking BI, BA - Predictive Analytics, Business Analytics, Business Intelligence, Data Serving, IBM Analytics, Industry Model, Information Management Foundation, , Smarter Analytics, , Cognitive Business

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