Boots UK

Significantly lifting incremental spend with tailored promotions for loyalty card customers

Published on 24 May 2016

Our IBM solutions are helping us uncover valuable insights from a goldmine of loyalty card data.

Martin Squires, Head of Customer Insight, Boots UK

Customer
Boots UK

Industry
Retail

Deployment country
United Kingdom

Overview

Founded in 1849 and based in Nottingham, England, Boots UK is the UK’s leading pharmacy-led health and beauty retailer. As of August 2015, Boots employs around 60,000 people and operates over 2,500 stores across the UK, excluding equity method investments, offering a range of services including eye and hearing care.

Business need
Boots UK aimed to inspire its 15 million loyalty card holders to feel more engaged with the brand and increase their spend. How could it shape compelling offers based on unique customer preferences?

Solution
Boots UK uses IBM solutions to transform its vast quantities of transactional data into a valuable source of actionable insights—enabling one-to-one marketing campaigns at speed and scale.

Benefits
Today, Boots UK has increased its volumes of tailored marketing messages by 70 percent, delighting its loyalty customers with relevant promotions and significantly boosting incremental spend.

Components

IBM products and services that were used in this case study.

Software
WebSphere Commerce Suite, IBM SPSS Modeler, Unica Campaign, IBM Digital Analytics, IBM Campaign, IBM Contact Optimization

Solution
IBM Digital Analytics, SPSS Modeler, Retail: Smarter Operations, Retail: Smarter Shopping Experience, Consumer Centric Retailing, BA - Business Analytics, Business Analytics, Commerce Solutions, Customer Relationship Management, Enabling Business Flexibility, IBM Analytics, IBM Analytics - Sales Performance, Mobile, BA - Predictive Analytics,

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