Why attend IBM Systems Technical University?

The Systems Technical University will explore the capabilities of IBM System x, IBM PureSystems and IBM Systems Storage in depth through many topical tracks.

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STG test list.

The registration start time of each testing session is:

From To
Monday, October 13 13:00 17:00*
Tuesday, October 14 8:00 17:00*
Wednesday, October 15 8:00 17:00*
Thursday, October 16 8:00 17:00*

The last test starts at 17:00 every day.


  • The conference welcome desk will be open for registration on Sunday October 12th from 16:00 to 19:00 and on Monday October 13th as of 8:00. There you will receive your conference badge and welcome package.
  • There you will receive your conference badge and welcome package.
  • The conference sessions will start at 10:00 on Monday October 13th with the keynote session.
  • The conference will end at 13:00 on Friday October 17th.
  • The Solution Center will open on Monday October 13th at 13:00 and a welcome drink will be offered in the Solution Center at 17:30.

The agenda will include more than 200 knowledge-packed technical sessions and hands-on training delivered by top IBM developers and experts.

A detailed agenda including tracks and topics will be available a couple of months prior to the conference so please check back regularly.

Agenda grid.

Agenda Book.

Keynote and featured speakers

Keynote Speakers

Jeff Howard

Jeff Howard
Flex System and BladeCenter
Lenovo Enterprise Systems

Jeff Howard is the Vice-President for Flex System and BladeCenter product lines of System x in the Enterprise Systems organization of Lenovo. Jeff is responsible for the business line management, product management and product marketing for Flex System, BladeCenter and integrated infrastructure offerings such as the x86 version of IBM PureFlex. Jeff is based in Morrisville, NC at the new Lenovo Enteprise Product Group campus.

Jeff is responsible for managing the product management and product marketing teams for the Flex System and BladeCenter family members of System x. Flex System is the industry’s most advanced converged infrastructure that includes compute, storage, systems networking, and management. Flex System is advanced blade technology that provides the building blocks for integrated infrastructure systems such as IBM PureFlex. Jeff’s teams manage the product requirements and lifecycles, product marketing and positioning, and also support sales and partners with comprehensive enablement and education content.

Jeff has recently joined Lenovo as part of the acquisition of the System x business from IBM. Jeff moved over after 30 years at IBM having most recently spent over 2 years as Vice-President of Marketing for IBM PureFlex and Flex System. Prior to that, he spent 8 years leading Power Systems marketing, having launched POWER5, POWER6, and POWER7 generations of Power Systems as well as the operating systems, virtualization, and management software that supports them. Jeff holds 7 US patents including on packaging and networking technologies that enable integrated systems. Jeff has previously led marketing teams for Tivoli in IBM Software Group, IBM Software Small and Medium Business marketing, and the market management team for several of IBM’s personal computer operating system products. Jeff is a published author and has been a leader in multiple marketing areas within IBM. Jeff has been featured in IBM Systems Magazine as well as in pieces on CNN and the NY Times, along with being quoted in many industry publications.

Greg Lotko

Greg Lotko
Vice President and WorldWide Head of
Development IBM Storage Systems

Greg Lotko is the Vice President and WorldWide Head of Development for IBM’s Storage Systems portfolio as part of Systems & Technology Group. Prior to his current position, he was the Business Line Executive of the System z Division, responsible for all facets of IBM's mainframe business including strategy, architecture, operations, and overall financial performance. He previously held other Executive and Senior Management positions in SWG between 2000 and 2010 including: Vice President of Warehouse Solutions, responsible for the Information Management Warehouse Strategy and Solutions across databases and platforms, Director of DB2 for z/OS, Director of IMS, Director of Development for WebSphere Information Integration, Senior Manager of WW IMS Technical Support, and Head of Digital Media Development.

Greg joined IBM in 1988 after obtaining his Computer Science degree from Clarkson University. He held a variety of positions in CHQ Financial Systems as a programmer, business analyst, project manager (PM), and Manager supporting IBM's finance and accounting community. Greg joined IGS in 1998 where he became the Delivery Executive on a large Application Outsourcing account in the Insurance & Finance Industry and obtained certification as a Senior Executive Project Manager.

Plenary Speakers

Dr. Axel Koester

Dr. Axel Koester
Storage Chief Technologist
IBM European Storage Competence Center ESCC.

Dr. Axel Koester is Storage Chief Technologist in IBM's European Storage Competence Center ESCC.

As a forward-looking strategist and technology evangelist, he regularly speaks at public events.

He is a certified Executive IT Specialist, works as a client consultant, as a trainer within IBM, and as a lecturer at different German universities.

Prior to joining IBM in 2000, Axel worked for the Fraunhofer Research Institutes and participated in the Large Hadron Collider project at CERN, Geneva.

Axel holds a PhD in electrical engineering and computer science from the Technical University RWTH Aachen.

Steve Edwards

Steve Edwards
Senior Product Manager
IBM x86 / Pure Systems Solutions Sales
IBM STG Europe

Steve Edwards is currently a senior product manager in the System x Europe team. In this role he is responsible for training the IBM and Business Partner Sales teams on major new announcements and technologies, working with the country teams on significant acquisition accounts, and liaising with the development laboratories in the US and Taiwan to ensure that future products meet customer needs.

Mr Edwards joined IBM in 1990, initially as a test engineer. In 1993 he took his first Brand Marketing Role, and in 1994 was responsible for the development of the first release of ServerGuide. He spent 1995-1998 on assignment to Research Triangle Park, NC as part of the development organization, and then later as the Worldwide Product Manager for the low end Intel based servers. In January 1998 he returned to the UK, and became the New Products Manager for the EMEA Brand, In this role he was responsible for new product introductions, gathering requirements for future products and liaising with manufacturing and procurement on volumes. In 2006 he transferred to a Sales Role, initially in South West Europe, and then in 2010 started a similar role in the Growth Markets Unit, with particular focus on Central and Eastern Europe, Middle East and Africa. Since the start of 2014, he moved back into a Europe role.

In his role he has regular discussions with Intel, AMD, Microsoft, Emulex, VMWare and many other key industry suppliers – and ensures that products under development are taking account of key industry trends.

He graduated with honours from the University of York in 1990, with a Bachelors Degree in Computer Science. He is regularly invited as a key note speaker at the IBM Systems Group Technical Conferences, and has recently spoken at the conferences in Australia and New Zealand.

Gareth Tucker
Lenovo Enterprise Alliance Director EMEA

Gareth Tucker is Lenovo Enterprise Alliance Director EMEA at Intel Corporation. His responsibilities included working with the data centre, software, services and sales organizations, and overseeing a multi-million dollar enterprise relationship that spans business and technical disciplines

Prior to his current role, Gareth served as the Technology Manager and then Alliance Director EMEA for IBM for 5 years.

Gareth joined Intel in 2003 as an intern and then university graduate in the Data Centre Sales & Marketing. Earlier in his Intel career, he worked in product marketing, Intel’s reseller channel business and a small software start-up.

Gareth holds a bachelor's degree in Business Communication Systems from Bournemouth University.

Why should you attend?

Peter Kimmel

Peter Kimmel
ATS System Storage – TL ESCC Disk Solutions

Flash is currently drawing an enormous interest. And now true flash architecture has also arrived for the IBM DS8870: The High-Performance Flash Enclosure ("Bluehawk"). Shortest response times in a very compact format. See this session on latest updates around HPFE and DS8870.

Torsten Rothenwaldt

Torsten Rothenwaldt
ATS System Storage

Session "SVC/Storwize v7.3 Easy Tier" --- The SVC/Storwize v7.3 release lifts Easy Tier to the functional level of DS8000 Easy Tier R3. You learn how to exploit the new functions with SVC/Storwize, and how apply the new STAT and Excel tools for analysis and sizing.

Session "SVC enhanced stretched cluster — what does this term mean?" --- The generic term “enhanced stretched cluster” raised many questions because it summarizes different SVC design changes. This advanced session explains design, advantages, and risks of these functions, based on the theory behind SVC.

Eyal Zimran

Eyal Zimran
STG Sales - CTO, Europe IOT

“The storage industry is rapidly changing to adopt to huge capacity growth with the adoption storage software technologies such as Software Defined Storage, and Elastic Storage together with innovations in multi-tier storage and Flash. As the CTO for Storage, I will layout for partners a holistic view into those areas, together within insight on how to help customers address their evolving IT requirements to increase the competitiveness of the business. Also, through the adoptions of new environments and technologies, such as Analytics, Cloud and Mobile and Social with a reliability and security leadership.”

Ralf Wohlfarth

Ralf Wohlfarth
XIV ATS - XIV Community Lead

“Lab session "XIV and IBM Hyper-Scale Lab with the option to ask the experts" covers the IBM Hyper-Scale concept & features of the IBM® XIV Storage System.

You are going to experience its ease of use, move a volume online from one XIV to another and have the option to discuss any topic with the experts.”

Lab session "XIV's new 3 Way Mirror feature" explains the concept of the new 3 Way Mirror feature of the IBM® XIV Storage System, its easy configuration-including failover and failback scenarios.

Lab session "XIV new features: Multitenancy and Management Tools 4.4" deals with the new released features like Multitenancy, Cross Systems Consistency Groups, Capacity Planning and RESTful API V2.”

Bill Luken

Bill Luken
Global Client Value & Strategy

"You will want to attend these sessions so you can build your knowledge and skills with the best System x & PureFlex pre-sales tools. Plus, you will better understand the strategy moving forward with the sales configurators as we transition to Lenovo."

Steve Edwards
Product Manager Europe IOT - IBM x86 / Pure Systems Solutions Sales

"I will talk about the recent M5 announcements, how industry developments will influence future server designs and discuss our integration with Lenovo."

Networking Activities

Monday May 12 17:30 – 19:30

Welcome drink in the Solution Center in the Grand Ballroom

Tuesday May 13 17:30 – 18:30

Solution Center drink in the Grand Ballroom

Information on the conference dinner and more coming soon!

Week at a glance and detailed session listing

Agenda at a glance.

Topic list.

Storage Session List.

System x and PureSystems Session List.

A more detailed agenda including tracks and topics will be available a couple of weeks prior to the conference so please check back regularly.

Conference Dinner

Come and join us for an unforgettable evening with your colleagues, IBM clients, IBM Business Partners and IBM employees at the ….

Guinness Storehouse
St James's Gate
Dublin 8, Ireland
Tel: Tel: + 353 1 408 4800
Web: www.guinness-storehouse.com

Guinness Storehouse

Located in the heart of the working St. James's Gate Brewery in Dublin, GUINNESS STOREHOUSE® is one of the most exciting and unusual Dublin conference venues.

Explore Ireland's number one visitor attraction, providing an unforgettable welcome and a magical journey deep into the heart of the world famous GUINNESS® brand and company. This historical building is central to Dublin's and Ireland's heritage, and has been continually updated to create a blend of fascinating industrial tradition with a contemporary edge. The seven floors bring to life the rich heritage of GUINNESS®, telling the story from its origins here at St. James's Gate in Dublin to its growth as a global brand, known all around the world.

While here you can truly immerse yourself in the fun, friendly and warm atmosphere of GUINNESS STOREHOUSE®, the Home of GUINNESS®. Sláinte!

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Early bird price: EUR1.699

Ends September 5, 2014

Full price: EUR1.999


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