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IBM Universal Behavior Exchange (UBX) Learning Videos

Overview

In this series of videos, you learn about IBM Universal Behavior Exchange (UBX), how it works, how to use it to share customer data, and how to apply it to specific business scenarios. 

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Audience

Marketers, data analysts, IBMers and IBM Business Partners

Key topics

The following topics will be discussed in this coursea:

  • UBX Overview
  • Test Drive Events and Audiences
  • Interface and Endpoints
  • Events
  • Share IBM Digital Analytics Events with IBM Engage
  • Share IBM Digital Analytics Audience with IBM Engage
  • Share IBM Digital Analytics Events with IBM Campaign
  • UBX and DSPs
  • Share IBM Engage Audience with MediaMath
  • Cart Abandonment Overview
  • IBM Digital Analytics Setup and Configuration for Cart Abandonment

Objectives

This series of videos is designed to enable you to:

  • Explain how UBX enables cross-channel customer behavior sharing
  • Create UBX endpoints
  • Share event data
  • Share audiences
  • Apply UBX to business scenarios, using IBM applications and third-party applications as endpoint publishers or subscribers of data.

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Course code: 6U02G
Course title: IBM Universal Behavior Exchange (UBX) Learning Videos

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