Watson Customer Engagement Technical Academy 2017

London: October 24-25
Milan: October 30-31
Stuttgart: November 2-3


This year we are pleased to announce that we will be holding the Watson Customer Engagement (WCE) Technical Academy in 3 locations! This event will feature 3 core tracks:

  • Watson Marketing
  • Watson Commerce
  • Watson Supply Chain

There will be sessions across all tracks delivered by Customers, Business Partners and IBM Experts. This event features both deep technical and business leader value coverage across our breakout sessions and hands-on labs designed to give attendees insight into the latest technologies, best practices.

Reasons to attend

Upgrade your IT skills

Get up to speed on the latest technologies, trends, tips and techniques – direct from IBM. Expand your skills in the area of your choice.

Select from a wide variety of sessions and labs

Learn about Watson Customer Engagement solutions within Commerce, Marketing and Supply Chain.

Gain varied practical experience and get involved

Whether you want to test the latest technology in a lab setting, see cutting-edge demos, or talk to the people who helped build these solutions, there will be opportunities for you. Gain exclusive insights into best practices and real-life applications.

Take advantage of the numerous networking opportunities

Exchange ideas and interact with colleagues and peers, thought leaders, technology gurus, executives and experts from IBM. Connect with a broader IBM ecosystem to explore how you can get even more return on your existing IBM investments.


Watson Marketing

This stream features technical guidance on how to target, engage and win customers across multiple channels by combining proven best practices with emerging technologies.

Watson Commerce

Learn how to deliver the right customer experience at the right time with solutions for omni-channel commerce, order management and fulfillment, customer insights and digital experience.

Watson Supply Chain

Learn how to illuminate risks and opportunities to take quick action with solutions for supply chain optimization, B2B collaboration, order management and fulfillment.

Register now!