Skip to main content

IBM Customer Facing Solutions Approach

Our Approach

approach wheel

CFS offers deep expertise in user experience design, information architecture, usability, accessibility, learning content, web strategy, content strategy, multi-channel architecture, application development, RFID, mobile, and custom kiosk hardware design and manufacturing. With hundreds of projects in our portfolio, we drive significant business value for clients while focusing on the needs of customers and users.

We begin with user experience strategy to define who your customers or clients really are, what motivates them, and what they really need and want. Working with subject matter experts and stakeholders within your organization, we uncover the business objectives of the initiative. This translates into requirements for content and functionality that support your business and are customized to your users.

When we move to design - checking back with users is fundamental through usability testing and stakeholder reviews. This testing can include reviews of the proposed structure of the solution and the creative treatments. This review process helps to keep development costs down by catching any design issues early in the cycle.

Through the development phase, we take the design that's been vetted by users and stakeholders and build your solution. The development phase can also be customized to your organization. If your in-house team wants to be part of the build, so that you can maintain it over the long-term, we can work with you to make it happen. Or if you'd like us to build it and maintain it, that's possible too. Our approach is as flexible as you need it to be within leading practices of strategy, design, development and maintenance. We look forward to working with you to show you our expertise and flexibility.

We're here to help

We're here to help

Easy ways to get the answers you need.