Top Digital Camera Manufacturers Support IBM's Microdrive

Hard Drive Conceived by Amateur Photographer now a Must-Have For Photographic Professionals

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ORLANDO, FL - 25 Feb 2002: The IBM Microdrive has gained widespread support from the industry's top digital camera manufacturers. Canon Inc., Casio Computer Co., Ltd., Fuji Photo Film Co., Ltd., Eastman Kodak Company, Kyocera Optics Inc., Minolta Co., Ltd., Olympus Optical Co., Ltd., Nikon Corporation and Sanyo Electric Co., Ltd. each offer at least one model of digital camera that supports IBM's removable memory format. Many of these cameras will be on display at the Photography Marketing Association Conference this week.

"While in pursuit of my mountain/canyon photography hobby several years ago, I found that film was becoming too expensive and inconvenient to take the number of pictures I wanted -- even digital cameras at the time could not offer enough capacity," said Tim Reiley, IBM Almaden Research scientist. "So, it gave me even more incentive to evolve the IBM Microdrive from a micromechanics research project into something we hoped would impact digital photography capabilities. I am so pleased to see many great photographers today using and benefiting from the technology."

"Convenience, photo quality and value are primary considerations for the professional as well as amateur photographers," said Dennis Waid, president of Peripheral Research Corporation. "The Microdrive, storing up to 1000 high-resolution pictures, provides the ultimate convenience. The Microdrive is also affordable, priced well under 50 cents per megabyte (100 pictures)."

More than 20 digital cameras on the market today adopt the industry-standard CompactFlash Type II slot which the Microdrive supports. A recent Peripheral Research report indicates that digital still camera shipments will double from more than 12 million units worldwide in year 2001 to 24 million units in 2004. In providing support for the Microdrive, camera manufacturers are responding to the needs of photographers, both professional and enthusiast.

"The Microdrive is my digital film of choice because of its endless capacity and ability to work flawlessly in harsh environments," said George D. Lepp, award-winning nature photographer and columnist for Outdoor Photographer Magazine. "Ruggedness and high capacity are key for nature photography when you're trying to capture sparring polar bears in freezing weather, for example, with no time to change rolls of film or swap-out lower-capacity memory cards -- especially when shooting in raw format [zero compression] as I often do for optimal picture quality."

Lepp's pictorial of polar bears in Manitoba, Canada was featured in Outdoor Photographer's March 2001 issue. Lepp used the 340 MB Microdrive with the Canon EOS for this shoot.

"We believe the IBM Microdrive is a mainstay in the digital photography marketplace," said Yukiaki Hashimoto, vice president and general manager, Photographic Products Group, Canon U.S.A., Inc. "Our customers, such as Mr. Lepp, have had much success using the Microdrive with Canon cameras."

"The new Super CCD sensor systems in our Fujifilm FinePix S2 Pro and FinePix S602 Zoom digital cameras offer users 12.1 million recorded pixel picture files and 30 frame-per-second VGA-quality video, respectively," remarked Bill DiMinno, senior vice president and general manager, Photo Imaging Group, Fuji Photo Film USA. "So that a photographer can enjoy these and other FinePix camera features to the fullest, a reliable, high-capacity storage solution like the Microdrive is required."

"The IBM Microdrive is a great photo storage option for numerous large file size images when using a Nikon Digital SLR or Coolpix camera while out shooting in almost any type of photographic situation," said Jerry Grossman, vice president, Marketing, Consumer Digital Products at Nikon Inc. "Not only can photographers shoot longer, but they can start to explore all the features in Nikon's line of cameras without worrying about how to safely store those images."

"The IBM Microdrive provides outstanding capacity in a compact, portable package, a key requirement for digital camera users," said Gary Schultz, director of marketing for Casio's Mobile Information Products Division. "The drive is also affordable, which we believe is key in providing consumers with the tools they need to store their digital photos."

"The vibrant, professional-quality pictures captured by digital cameras require lots of memory space. Therefore, we made our Minolta DiMAGE 7 and DiMAGE 5 cameras compatible with the IBM Microdrive so photographers can take a small library of high resolution pictures without worrying about storage capacity," said Jon Sienkiewicz, vice president of digital imaging at Minolta Corporation. "The Microdrive's 1GB capacity enables digital camera users to take high-quality, high resolution pictures whenever and wherever they may be, without the limitations of lower capacity storage devices."

"The increased pixel resolution and desire to capture the most realist and accurate digital photographs in TIFF or RAW data capture modes requires larger media cards," says John Knaur, senior product manager, Olympus America Inc. "The IBM Microdrive helps resolve this demand, fitting in the dual media Compact Flash slot of the Olympus E-20N, allowing for the higher storage requirements of many of today's top digital photographers. The Microdrive is a good option for these photographers allowing them to store hundreds of uncompressed images and many more JPEG images on a single drive."

The following digital cameras, with prices beginning at $399, currently support the IBM Microdrive:

Canon U.S.A., Inc. -- PowerShot G1, PowerShot Pro90IS, EOS D30
Casio, Inc.-- QV2300, QV2800, QV3500, QV-X3
Fuji Photo Film -- FinePix S1 Pro
Kodak Professional -- Kodak DCS
Kyocera Optics -- Yashica FineCam 3300
Minolta Corporation -- DiMAGE 5 and DiMAGE 7
Nikon Inc. -- D1X, D1H, CoolPix 5000
Sanyo Fisher -- VPC-SX560

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