Campbell Soup Company Chooses IBM's e-Workplace Solution

Campbell To Move Selected Business Applications to Web-based Systems, Benefiting from IBM's New e-Workplace Practice, "Dynamic Workplaces"

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ARMONK, N.Y. - 28 Mar 2002: IBM announced today that Campbell Soup Company plans to leverage the IBM Global Web architecture to Web-enable selected business processes, beginning with a new e-workplace solution that IBM initially created for itself internally. The company then plans to move other critical business processes such as e-procurement and customer relationship management to the advanced Web-based systems.

Campbell plans to use the IBM architecture to transform and streamline the way its Global IT Department deploys systems and solutions across the company, providing flexibility for local IT teams to address specific business needs. By creating a new work environment and personalized desktop, Campbell expects to enhance the productivity of its employees and its service level to business partners.

Campbell is the first customer for a new IBM Global Services practice, which is devoted to providing IBM's home-grown e-business technologies to reduce complexities, boost efficiencies, contain costs and fundamentally change the way employees work with each other and with business partners.

The worldwide IBM Global Services practice, which includes 2,000 people and also will tap 300 IBM Researchers, will work across the company and with external partners to deliver a menu of e-workplace offerings under a single umbrella. The group will draw on lessons learned from IBM's own e-workplace experience, as well as expertise in consulting, rapid workplace implementation services, Websphere Portal, and an array of collaborative technologies such as e-meetings, e-learning, and instant messaging.

Industry analysts estimate key elements of the e-workplace market to be worth almost $12 billion in 2002, rising to $53 billion in 2005. Research firm, Gartner, estimates that through 2006, 80% of successful e-business transformations will include an explicit e-workplace program.

Change at Campbell Soup Company
"This new e-workplace and the IBM Global Web architecture are important to our business going forward," said Doreen Wright, Senior Vice President and CIO of Campbell Soup Company. "For companies of our size, it is too time consuming and expensive to invent this ourselves. As a leading e-business itself, IBM has truly mastered the e-workplace environment and has a track record of tangible results in leveraging e-business technology.

"We will use a proven e-business infrastructure, the IBM Global Web architecture, to more quickly deliver new business solutions and Web-enable existing application assets to provide the level of self service functionality and collaboration that today's Internet-savvy customers expect and demand," she continued. "By reducing the 'time to market' for new Web-based initiatives, we will be able to respond rapidly to changing times and markets establishing a 'service oriented' business partnership between our lines of business and our Global IT organization."

According to Joe Brand, Director of Enterprise Architecture for Campbell, the IBM Global Web architecture will better position the Campbell IT organization to respond to both internal and external customer needs. He said the new Enterprise Portal should reduce complexity by providing a common desktop access to all of the current business applications. It also will provide users with guided and personalized access to relevant information, thus reducing the information gathering time and allowing more time for decision making.

IBM's New e-Workplace Practice -- "Dynamic Workplaces"
As part of the new Dynamic Workplaces practice, IBM is providing services from IBM Global Services, as well as technology that includes WebSphere Portal, Lotus Domino Extended Search, Lotus Sametime and Quickplace, Tivoli security management software, DB2 Universal Database, and WebSphere Application Server.

Independent researchers have found that companies are turning to e-workplace initiatives as a short-term means of saving money, and as a long-term means of leapfrogging competitors. To meet such demand, IBM will provide companies with the tools and offerings necessary for an employee to work at the office, from home, from remote locations, or on the road. IBM is hoping to pass on to customers the kind of savings and cost avoidance it has seen within its own walls:

"IBM is now sharing the transformative tools that have helped us become a world class e-business," said Ralph Senst, vice president, e-Business Collaboration Solutions, IBM Global Services. "IBM's own e-workplace efforts have fundamentally changed the way our employees work. Eventually, e-workplace solutions will be delivered to customers as a service on a pay-as-you-grow basis which we call "e-business on demand."

Together with partners such as Peoplesoft, Cisco and Alcatel, IBM will roll out a suite of offerings in the following categories:

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