IBM Helps IRI Deliver On Demand Market Intelligence for Consumer Packaged Goods and Retail Companies

IBM Software Powering Delivery of IRI Business Performance Management Solutions and Real-Time Market Information Platform

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ARMONK, NY & CHICAGO, IL - 15 Sep 2005: IBM today announced that Information Resources Inc. (IRI), the leading global provider of enterprise market information solutions for consumer packaged goods (CPG), retail and healthcare companies, will use IBM software to support the development and delivery of the next generation IRI Business Performance Management (BPM) solutions and real-time market information processing platform, MarketKnowledge(TM).

This IBM software technology backbone will help customers of IRI BPM solutions and MarketKnowledge platform put the insights they have about their consumers, competitors and marketplace activity to immediate application in driving key business decisions throughout their enterprise. These solutions provide a unique on-demand framework for all phases of planning, performance analysis, and rapid decision making required to optimize brand management, trade promotion, and sales and operations management. Previously, customers would only be able to view this critical data days or even weeks after the activities occurred. Using these new solutions, IRI customers can see market opportunities they've been missing, act faster with greater confidence and win in their markets.

The new agreement enables IRI and its customers to take full advantage of the performance, scalability, security, and reliability of IBM's complete set of database, application server and integration products.

"The IRI BPM solution suite and MarketKnowledge information processing platform are indicative of the evolution to on demand market intelligence," said Ambuj Goyal, general manager, IBM Information Management. "Companies need a unified and up-to-the-minute view of consumer actions so that they can make critical business decisions as events that can impact the bottom line are occurring; not days or weeks after they have transpired. IBM software technology will help IRI deliver these vital capabilities to its customers."

The IRI BPM solutions suite leverages the SymphonyRPM platform as an integral part of its business performance management platform and solutions. The RPM platform is built on IBM software, including DB2 Universal Database, DB2 AlphaBlox, Ascential and WebSphere and is already in use by over a dozen IRI and SymphonyRPM clients. The BPM solutions, powered by IBM, give customers high performance market content, automated analytics, and enterprise class software tools.

Additionally, these solutions enable companies to better manage core business processes for improved and more consistent overall enterprise performance. As a result, management decision makers and planners can analyze and make important day-to-day decisions based on the full context of business and financial implications.

MarketKnowledge is a $300 million investment by IRI in a powerful next generation grid computing architecture to revolutionize the world of market information and support a completely new class of on demand Business Performance Management solutions. The platform combines daily retail sales data, shopper insights, sophisticated automated analytics, and enterprise decision support software to address major business issues, such as out-of-stock monitoring, new product distribution, and effective trade promotion compliance.

"IRI is on course to deliver 10 times the value to its clients through an entirely new breed of marketing information solutions, automated analytics, and enterprise level software that was simply not previously available in the marketplace," said IRI Chairman Dr. Romesh Wadhwani. "We determined that only IBM can provide the integrated solutions and technologies required to deliver on that promise. As IRI continues its business transformation and enables its clients to grow their business on demand in a highly complex marketplace, these new offerings from IRI, combined with IBM's comprehensive information infrastructure will be an invaluable competitive advantage to our organization and clients."

IRI joins a growing number of customers who have selected IBM to build an integrated computing infrastructure to enable advanced analytics, real-time responsiveness and high performance and scalability.

For more information on IBM's integrated information on demand technologies visit:

Complete information about IRI and its solutions and services can be found at:

Information on Demand
The desire by businesses to access, manage and deliver information more efficiently is driving rapid change in the IT marketplace. Traditional low-tech, hardware-only approaches by proprietary vendors are meeting with resistance as companies grappling with new government mandates and business demands strive to capture and integrate information in a more seamless, real-time fashion across the enterprise. IBM's information on demand approach combines deep business insight with open standards, advanced storage systems, sophisticated systems management software and leading information management software to create efficient, cost effective and flexible information infrastructures. Regardless of industry, IBM helps companies transform data into insight to enable information on demand.

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