In Northern California, AAA Transforms With IBM to Drive Future Growth

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SAN FRANCISCO, CA - 25 May 2005: The California State Automobile Association (CSAA) and IBM have completed the first phase of a transformation project that will arm the 100-year-old motor club with a new Internet-powered technology foundation. MemberPointTM will enable CSAA, the second largest affiliate in the national AAA federation, to offer its four million members better service, more tailored membership features and faster access to insurance products and other offerings.

MemberPoint is a cutting-edge membership, billing and document management system. The project's completion marks the end of the first phase of a major transformation to update and re-engineer CSAA's core systems and business processes.

"MemberPoint is a big step for CSAA," said Bob Wilkes, CSAA's Business Transformation Officer. "It is not just a new membership or insurance system; it's a new technology foundation for future growth. We are now in a position to expand our membership, compete more effectively with national insurance providers and branch into new areas of business."

With MemberPoint rolled out, CSAA now has the ability to more easily add new products and services for its members. By streamlining various programs under one comprehensive system, CSAA will have a better understanding of their customers' preferences and needs, allowing the organization to offer better, more efficient service to its members. IBM continues to provide technical and business support for CSAA's business transformation initiatives, including: business consulting, data migration and systems integration services and real-time business analytics solutions.

The California State Automobile Association offers a wide array of automotive, travel, insurance and financial services to more than four million members. CSAA has been a leader and advocate for the safety and security of all travelers since it was founded more than 100 years ago.


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