IBM Unveils Business Integration Adoption Model, Tools, Workshops, Services for SOA

Offerings From IBM Feature WebSphere Software and Services Expertise

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SOMERS, NY - 20 May 2005: -- IBM today announced an initiative to help businesses accelerate the value they can get from their investments in a service-oriented architecture (SOA). Specifically, IBM today announced its Business Integration Adoption Model, as well as new tools, workshops and services.

SOA represents the promise of integrating diverse services and applications so they can share information and communicate with each other. Small, mid-sized and large businesses alike can benefit from SOA because it can make operations more efficient and provide greater flexibility to respond to marketplace demands. Many businesses have invested in SOA and have realized tangible benefits, but while there are some point technology products and applications available today in the marketplace, customers are struggling to piece the technology together.

Business Integration Adoption Model
Based on proven examples of IBM clients in deploying SOAs, IBM has developed and is today unveiling the Business Integration Adoption Model. The model is designed to accelerate the business benefits from SOA and establish a roadmap for increasing business value for customers over time. The model builds upon IBM's best practices, investments in middleware, consulting and implementation services, and open standards leadership.

Through the IBM Business Integration Adoption Model, businesses can achieve greater flexibility across the enterprise integration landscape by aligning their business goals and directly tying business processes to underlying applications. It brings together industry engagement experience, proven methodologies, and technology leadership to help clients understand how best to apply new products and architectural models, while leveraging existing investments -- whether they do it themselves or partner for help along the way. The benefits come by setting a vision and then defining a series of prescriptive steps to realize that vision, from establishing basic connections all the way to dynamic business processes required of an on demand business.

Rockwell Automation, a leading global provider of industrial automation, power, control and information solutions, is using IBM's Business Integration Adoption Model and WebSphere to implement SOA that will help manufacturers turn information into knowledge for improved business performance.

"Rockwell Automation is committed to developing the industry's most comprehensive, modular and scalable suite of manufacturing software for integrating people, information and processes across technological and organizational boundaries," said Kevin Roach, Vice President, Rockwell Automation. "This solution must leverage existing IT investments, support deployment of composite applications and deliver significant business value. IBM has the technology, experience, and deep industry understanding to implement this comprehensive SOA implementation with us."

SOA Tools, Workshops, Services
IBM's SOA offerings enable businesses that have invested in SOA to further leverage those investments, and are tailored to address a wide range of needs. For companies just starting on an SOA adoption path or are in the midst of deploying it themselves, IBM today announced a free online assessment that enables businesses to quickly evaluate their current level of SOA exploitation and identify high-priority focus areas. In addition, IBM is also announcing a wide array of both online and classroom education courses.

To further jumpstart SOA implementations, IBM is also announcing a series of WebSphere Integration Architecture Workshops. Through these one-on-one client tailored workshops delivered at the client location, SOA business integration roadmaps are created based on the client's unique business priorities, infrastructure and application assets.

Finally, IBM announced the SOA Integration Framework, a new services capability built on WebSphere, Rational and Tivoli middleware and consisting of IBM SOA patterns, processes and tools that greatly speed services delivery of flexible, lower-risk SOA solutions. The integration framework will provide prescriptive guidance for the creation of business processes and services, runtime environments, and the appropriate management frameworks, all targeted for SOA applications and environments.

"SOA is all about enabling on demand business, and IBM is committed to helping customers with the full gamut of services, education, software and other resources for implementing SOA environments," said Robert LeBlanc, General Manager, WebSphere, IBM Software Group. "Through initiatives such as the Business Integration Adoption Model, IBM provides a prescriptive roadmap to help guide customers along their SOA adoption path from initial stages through successful deployment that can help deliver true ROI."

IBM has a broad range of products including WebSphere, Rational and Tivoli middleware and services capabilities to help customers achieve business benefit for SOA.

About IBM WebSphere
IBM WebSphere® software provides businesses with integration capabilities that maximize both flexibility and responsiveness. Understanding that a flexible IT infrastructure is integral to becoming an On Demand Business™ has led to IBM WebSphere's position as the market-leading integration software, or middleware, for integrating, people, processes and information, as well as the applications and infrastructure software that support them, across a wide variety of computing platforms.

Built according to clients' desire for flexible, standards-based, highly reliable and scalable software, WebSphere software is used by tens of thousands of companies and other organizations for end-to-end enterprise integration. For more information on IBM's on demand strategy, visit


IBM, Rational, Tivoli, and WebSphere are registered trademarks of International Business Machines Corporation in the United States and other countries. All other company, product or service names may be trademarks or registered trademarks of others. Statements concerning IBM's future development plans and schedules are made for planning purposes only, and are subject to change or withdrawal without notice. Reseller prices may vary.

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