IBM and Partners Create Open Framework for Digital Media

Adobe Systems, Apple, Cisco Systems and IBM Facilitate Open Digital Solutions for Business Customers

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Armonk, NY & Santa Clara, Ca. at Streaming Media West  - 27 Oct 2004: IBM today unveiled an  open digital media framework that will include technology from leading partners such as  Adobe, Apple and Cisco Systems to give companies the most advanced capabilities to create, manage and distribute rich media content faster, easier and at lower cost. 

With today's announcement, IBM solidifies its commitment to bring open standards-based technology solutions to rich digital media while addressing the need to help companies manage large and complex files that must be integrated with existing business system environments. 
IBM's open digital media framework now supports many standards in digital media, including Java, J2EE, ISMA, MPEG,  XML, OMA, 3GPP,  Linux, Web services and others.  Standards within the framework give businesses the opportunity to select applications that best fit specific needs independent of existing or de facto systems. 

The open framework will continue to incorporate new standards.  For example, IBM along with partners Cisco and Apple, will support H.264 Advanced Video Coding, one of the most advanced video capabilities to have come along in a decade. AVC is the result of collaboration between the ITU Video coding experts group and ISO Moving Picture Experts Group. AVC is part of the latest standard from the Internet Streaming Media Alliance (ISMA), a standard that gives more flexible development options for video streaming and allows greater interoperability.
Other new components to the Digital Media Framework include:

In addition, as part of the framework, IBM will introduce new rich content technology, a set of middleware and application interfaces to help integrate digital media solutions quickly and efficiently.  Using XML, this new technology from IBM and Cisco provides support for scalable applications for media streaming and content caching for a variety of platforms, including Cisco Application and Content Networking System (ACNS) 5.2, Microsoft Media Server, Darwin Streaming Server and RealNetworks Helix Server. IBM will make the content technology available to developers to help support the development of new, revenue-producing applications.

"IBM continues to deliver innovative technology, team with key partners and build on its commitment to an open digital media framework so businesses can leverage their assets, better communicate with constituents and offer a wider array of revenue generation services," said Dick Anderson, general manager, IBM Global Digital Media.  "With the availability of the new technologies and tools in the open Digital Media Framework, companies can be more responsive and can create cost-effective digital media solutions on demand."

Customers Turn to IBM Digital Media Framework
The University of Michigan is collaborating with IBM to implement a digital asset management system specifically to provide the campus with a rich media infrastructure for collaborative learning and research. Vast amounts of rich media, in the form of video, audio files, virtual reality constructs and images are created each day at the UM.  New tools were needed to simplify the collection, metadata analysis, searching and re-purposing of this new media for use by faculty, students and staff. The UM is working with the IBM  Digital Media Framework and its open technology to develop multiple workflows within individual departments to make rich media assets available with a new level of speed and accessibility across the campus.

Marist College had the digital rights for 11 years of Emmy Award film clips on documentaries, the Roosevelt Presidential Library, and more.  Each required a separate IT system until IBM's rich content middleware was utilized to integrate their archives.  IBM technology helped Marist work with digital media files, which are typically very large (one hour of broadcast quality video is 1.8GB), complex to manage, and cumbersome to distribute to multiple devices. Working with IBM, Marist saved months of time needed to integrate existing digital media files and integrate new content from the Hudson River Historical Institute.  

"Working with IBM software and technology was easy.  Mostly graduate students with little or no experience were able to create a sophisticated educational environment for the Poughkeepsie [N.Y.] school system. We couldn't have done this with any other set of tools," said Roger Norton, Dean of the Computer School at Marist College.  

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