Strauss Discount Auto Drives to IBM, Leaves HP Curbside

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ARMONK, NY - 31 Oct 2003: IBM announced today that Strauss Discount Auto has moved to IBM eServer iSeries to power its growing business, replacing Hewlett Packard's e3000 due to support concerns. HP declared it will stop selling the e3000 on October 31, 2003.

Strauss Discount Auto, an import and domestic auto parts superstore located throughout the Northeast, completed two mergers that resulted in an infrastructure with IBM and HP servers. To streamline business operations, meet business objectives and boost productivity, the company decided to consolidate to one platform. Strauss chose the iSeries, not only due to the HP e3000 support concerns, but also because the iSeries offered more extensive application options.

Strauss relies on six iSeries servers and one eServer xSeries attached to the iSeries using an Integrated xSeries Adapter (IXA) that enables the sharing of iSeries DASD and tapes -- providing a single management point and improving Windows performance. Strauss realized significant cost savings by replacing the e3000 with the iSeries, reducing hardware maintenance and software licensing costs by $80,000 per year.

"IBM has been a great partner for us," says Larry Berrill, Vice President, Information Systems, Strauss Discount Auto. "They helped us at every step of our migration. With the iSeries solution, we've simplified our business processes and become more productive and efficient."

"Companies like Strauss Auto want to plan how to grow their business, not plan IT migrations to keep up with their business," said Cecelia Marrese, vice president of marketing, IBM eServer iSeries. "IBM's iSeries provides customers with a solid roadmap and innovative technologies, allowing customers to focus on their business operations, while meeting growing customer demands."

Information on IBM eServer is available at IBM news releases and fact sheets are available at The IBM eServer brand consists of the established IBM e-business logo with the following descriptive term "server" following it. The following are either trademarks or registered of International Business Machines Corporation in the United States or other countries or both: IBM, the IBM e-business logo, eServer, iSeries, xSeries. All others are trademarks or registered trademarks of their respective companies.