IBM Opens Elizabeth Arden's "Red Door" to Increase Productivity

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ARMONK, NY - 31 Oct 2003: IBM announced today that it is consolidating data center operations worldwide for Elizabeth Arden, Inc., which is expected to provide the fragrance and beauty products company with several million dollars in cost savings from information technology over the course of the six-year agreement, along with improved flexibility to facilitate growth.

"Integrating complex IT systems is not Elizabeth Arden's core competency," said Bob Donohue, Elizabeth Arden chief information officer. "Leaving the work to IBM provides us with more time to focus on our growing business and has helped our company achieve 'top supplier' recognition by key customers. We are now able to direct technology expenditures to other IT investments, improving productivity in our core business, and allowing us to meet anticipated business growth."

The agreement provides 24x7 operations and technical support, disaster recovery, hardware and software maintenance, security management and hosting for IBM eServer systems.

The new technology plan allows Elizabeth Arden's supply chain operations to:

"Elizabeth Arden is using information technology to transform its business," said Rick Ruiz, vice president of IBM Global Services small and medium business. "This is an exciting project that is taking advantage of IBM's long history of the distribution industry and services expertise."

Elizabeth Arden's new global computing model consolidates its global supply chain and data warehouse systems into a single IBM Global Services data center supporting business operations in New York, Stamford, Conn., Roanoke, Va., Miami Lakes, Fla., Puerto Rico, Toronto, Geneva, Singapore, Sydney and other sites worldwide.

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