IBM and Factiva Join Forces to Transform Global Content Business

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SAN JOSE, Calif. - 18 Sep 2003: IBM and Factiva(TM), a Dow Jones and Reuters company, today announced an agreement to co-develop text analytics solutions built on the IBM WebFountain platform.

These new solutions will allow executives tasked with increasing brand equity to gain insight, manage risk, and, perhaps most importantly, identify the next business opportunities more quickly and cost effectively than ever.

Factiva is the first company to license IBM's WebFountain e-business on demand service and its breakthrough text analytics technology. For Factiva applications, WebFountain's data analysis will include Factiva's global collection of thousands of authoritative sources.

"This is a significant event in the content marketplace," said Anthea Stratigos, CEO of Outsell, a content analysis firm. "Factiva and IBM are leading a major shift in the use of content, moving away from simple search to sophisticated application suites that will literally transform business processes."

IBM's WebFountain is a Web-scale mining and discovery platform that extracts trends, patterns and relationships from massive amounts of unstructured and semi-structured text. Factiva's first application on the WebFountain platform will track corporate reputation, offering an external view of a company's reputation by analyzing information from a comprehensive collection of Factiva sources, Internet pages and newsgroups. The resulting analysis will be presented in a report that clearly shows the information in context, providing a view on relevant business issues, showing new industry trends, and exposing relationships. Using this solution, executives can gain robust insight on company or brand perception, how that perception is changing over time, and emerging issues associated with that company or brand. As Factiva subscribers, they will also be able to read the underlying articles.

"It's the information that organizations don't know - outside their four walls and beyond the typical market research and outdated surveys -- that can be the most critical for decision making, but until now, there was no single tool that could derive real intelligence from billions of pages," said Robert Carlson, IBM Web Fountain vice president. "With WebFountain, our customers can now use the Internet's immense amount of data as a business tool, and Factiva's authoritative sources and taxonomy expertise make the results even more powerful."

The first WebFountain-based Factiva solution will be offered as an on-demand service by Factiva and IBM consultants. The companies plan additional Factiva applications along with support for third parties to develop offerings based on the WebFountain platform.

"This is the next logical step toward giving people intelligence that they can act upon," said Clare Hart, president and CEO of Factiva. "Companies that can assimilate vast amounts of information and quickly determine market opportunities will emerge as leaders in today's extremely competitive environment. We expect this type of service to become a key business asset and a must-have for the most ambitious enterprises."

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