IBM And Diageo Sign Agreement for IT Infrastructure Services

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ARMONK, N.Y. & LONDON - 22 Aug 2003: Diageo, the world's leading premium drinks business, and IBM today announced that the two companies have signed a seven-year agreement that will see IBM take over and transform Diageo's Information Systems Infrastructure Services worldwide. Terms of the agreement were not disclosed.

Through an extensive global program, IBM will work with Diageo to drive standardization and simplification towards a secure and flexible service, creating an infrastructure for e-business as a foundation for future business growth. Through IBM's global capability, the company will provide Diageo with a single operating environment, a single help-desk facility, a transformed global network, and a consolidated data center and server environment.

The agreement will enable Diageo to leverage supplier critical mass and utilize the expertise of the number one provider of information technology services to meet its Information Systems strategic targets.

Speaking of the agreement, Robin Dargue, CIO, Diageo said: " This agreement will help underpin Diageo's drive for consistent and sustainable profit growth by providing a simpler, more efficient and flexible IS infrastructure."

Joseph Benaroya, IBM's General Manager of Strategic Outsourcing, Europe, Middle East and Africa, said: "Through the work we are doing with our customers in the Consumer Packaged Goods industry we have gained deep insight into their needs and we are constantly driving innovation to help companies like Diageo accelerate growth and increase margins; we are creating a uniform, standardized IT platform which will enable Diageo to transform their business. The end result is increased business capability through leading edge technology initiatives."

IBM Global Services is the world's largest information technology services and consulting provider, generating over $36 billion in 2002. Approximately 180,000 professionals serve customers in over 160 countries, providing the entire spectrum of customers' e-business needs -- from the business transformation and industry expertise of IBM Business Consulting Services to hosting, infrastructure, technology design and training services. IBM Global Services delivers integrated, flexible and resilient processes -- across companies and through business partners -- that enable customers to maximize the opportunities of an on-demand business environment. For more information, visit:

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wine and beer categories. These brands include Smirnoff, Johnnie Walker, Guinness, Baileys, J&B, Captain Morgan, Cuervo, Tanqueray, and Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in over 180 markets around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, its people, brands and performance, visit us at


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