IBM Reaches Out To Mid-Market With Over 30 Strategic Alliance Partners

Alliances Part Of Company's Strategy To Build Most Valuable Network Of Solution Providers

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WHITE PLAINS, NY - 26 Sep 2002: IBM today inked two new strategic alliance partnerships bringing its entire portfolio of partnerships focused on the burgeoning mid-market space to more than 30.

In separate alliance agreements with Dallas based, Clear Technologies and Alpharetta, GA based MAPICS Inc., IBM has agreed to jointly offer the companies respective solutions to mid-market customers. Both partners will deliver their solutions on various IBM hardware and software platforms.

Industry analyst AMI Partners estimates the mid-market information technology opportunity to be $150 billion. More than half this opportunity is focused on the delivery of software and services. To better serve this important market IBM is aggressively partnering with leading business partners who have proven technology solutions for mid-market customers.

"These alliances are the latest example of our efforts to build the industry's most valuable network of solution providers serving mid-market customers," said Hoon-Meng Ong, Vice President of Marketing, Global Small and Medium Business, IBM. "Customers are turning to our partners to serve their e-business technology needs more and more."

In the strategic alliance agreement with Clear Technologies, IBM plans to jointly deliver web-based customer loyalty solutions using Clear's C2 CRM software which helps organizations better support customers, partners and employees. The IBM/Clear Technologies solutions will target mid-market customers in the wholesale distribution, industrial, and services industries.

In a separate strategic alliance announcement with MAPICS Inc, IBM agreed to jointly deliver solutions that tightly integrate business functions and improve collaboration between suppliers and customers. The IBM/MAPICS ERP solutions will target mid-market customers in the Electronic, Automotive Supply, Industrial Equipment and Heavy Equipment industries. IBM will also provide consulting, customization and integration services for joint IBM and MAPICS solutions.

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