ecx.io will add 200 employees to IBM iX, already the largest global digital agency, specialized in designing and implementing commerce and digital marketing services and platforms. Clients will benefit from this range of capabilities, combined with the strategy, analytics, cloud and cognitive depth of IBM.
"To compete in the modern business world, companies must deliver customer experiences that are personalized, impactful, and enabled by world class digital marketing and commerce technologies," said Paul Papas, Global Leader, IBM Interactive Experience. “Adding the talent, reputation and market presence of ecx.io we’re able to extend our capabilities in digital commerce and digital marketing technology platforms to provide our clients an unmatched breadth of services to meet their needs.”
The acquisition of ecx.io is the latest strategic move to enhance the design and experience prowess of IBM iX. IBM iX recently announced the acquisition of Resource/Ammirati, a US-based digital marketing and creative agency, and its intent to acquire Aperto, a digital agency with headquarters in Berlin.
IBM iX is a next-generation services organization dedicated to creating personalized experiences. Services span industry strategy, creative and design, to scalable digital, commerce, mobile and wearable platforms. iX specialists work side-by-side with clients across more than 25 global IBM Studios to co-create innovations that drive results.
For more information on IBM Interactive Experience, visit ibm.com/ibmix.
Follow IBM Interactive Experience @ibminteractive on Twitter.
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