IBM Closes Acquisition of

Acquisition extends the strategy and design expertise of IBM Interactive Experience

Select a topic or year

ARMONK, N.Y. - 08 Mar 2016: IBM (NYSE: IBM) today announced it completed the acquisition of -- a full-service digital agency headquartered in Dusseldorf, Germany – to join IBM Interactive Experience (IBM iX). Financial details were not disclosed.

Together, IBM and will deliver clients a powerful combination of consulting, digital commerce, digital marketing and technology platform expertise. is a leading digital agency in Europe and one of the few specialized in implementation services across three of the leading commerce and customer platform software providers: Adobe, Sitecore, and SAP hybris. will add 200 employees to IBM iX, already the largest global digital agency, specialized in designing and implementing commerce and digital marketing services and platforms. Clients will benefit from this range of capabilities, combined with the strategy, analytics, cloud and cognitive depth of IBM.

"To compete in the modern business world, companies must deliver customer experiences that are personalized, impactful, and enabled by world class digital marketing and commerce technologies," said Paul Papas, Global Leader, IBM Interactive Experience. “Adding the talent, reputation and market presence of we’re able to extend our capabilities in digital commerce and digital marketing technology platforms to provide our clients an unmatched breadth of services to meet their needs.”

The acquisition of is the latest strategic move to enhance the design and experience prowess of IBM iX. IBM iX recently announced the acquisition of Resource/Ammirati, a US-based digital marketing and creative agency, and its intent to acquire Aperto, a digital agency with headquarters in Berlin.

IBM iX is a next-generation services organization dedicated to creating personalized experiences. Services span industry strategy, creative and design, to scalable digital, commerce, mobile and wearable platforms. iX specialists work side-by-side with clients across more than 25 global IBM Studios to co-create innovations that drive results.

For more information on IBM Interactive Experience, visit

Follow IBM Interactive Experience @ibminteractive on Twitter.

Related XML feeds
Topics XML feeds
Services and solutions