Russia's Leading Investment Bank BCS Financial Group Selects IBM Commerce to Bring New Experiences to its Clients

IBM Commerce enables greater flexibility, performance and control in personalized marketing campaigns

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MOSCOW and ARMONK, N.Y. - 25 Mar 2015: IBM (NYSE: IBM) today announced that leading Russian investment banking firm BCS Financial Group has selected IBM Commerce to quickly and effectively conduct and execute personalized marketing campaigns for their banking clients.
To date, BCS Financial Group’s sales of its online trading, brokerage, and investment strategy consulting services have increased by 20 percent in cross sales, while customer attrition has decreased by 0.5 percent in just six months – with higher customer response rates to marketing campaigns and more products purchased per customer.

BCS Financial Group, in collaboration with IBM Business Partner GlowByte Consulting, selected IBM Commerce to help plan, execute and measure highly targeted marketing campaigns that leverage analytics to pinpoint valuable customer insights. These insights can include whether the customer banks online or with a mobile device, or whether a company is looking to make an investment to grow its business.

"Marketing financial services today demands the highest level of personalization, which means giving each individual customer marketing messages at precisely the right time and on their preferred channel of choice," said Director of Client Marketing for BCS Financial Group Maxim Puzyrev. "In teaming with IBM and GlowByte, we are seeing tremendous progress in meeting this shift in the financial services industry to engage with a new type of banking customer and deliver the experience they want while simultaneously building advocates for BCS Financial Group."

With this insight, the company can increase marketing investments in those channels to maximize the success of its offerings.

"In today's financial environment, customers expect to be treated as an individual, receiving service offers designed to meet their unique needs," said Vladimir Skudin, COO, GlowByte. "At a time when the wealth of available data can be overwhelming to marketers, businesses such as BCS Financial Group are turning this into a strategic advantage that sets them apart from their competitors while better meeting the needs of their customers."

About BCS Financial Group:
Founded in 1995, BCS Group is one of the largest Russian investment banks with more than 130,000 clients. The group has a leading position on MICEX.  BCS Group has a complex international group structure, comprising a number of entities in Russia, the UK and Cyprus. For more information please visit

About IBM Commerce
With 8,000+ commerce experts and $3.5 billion in organic growth and acquisitions IBM Commerce helps clients understand customer behavior and use insights to help deliver highly personalized and relevant experiences at every touch point. For more information on IBM Commerce, please click

GlowByte Consulting
GlowByte Consulting is an international group of companies, leading BI and Data Management service provider in Eastern Europe & Central Asia, operating under Tier One Analytics brand in USA and Western Europe. For more information, please visit and

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