Korean Startup Artgrafii Chooses IBM Cloud to Expand Publishing Service Globally

Builds cloud-based online publishing tools with IBM Bluemix and scales globally on IBM’s network of cloud centers

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Seoul, South Korea - 03 Nov 2014: IBM (NYSE: IBM) today announced that Korean e-publishing startup Artgrafii has deployed its online publishing tool Saegeul Service on the IBM Cloud to enable it to store, edit and manage online content more effectively as it expands outside of Korea. Additionally, Artgrafii is the first Korean company to use IBM Bluemix, IBM’s open standards-based platform-as-a-service for fast product enhancements and new service development.

This year, electronic publishing service provider Artgrafii has been preparing to expand the reach of its Saegeul service, a platform that creates and distributes professional content, such as novels, technical documents, tutorials and more, via the Internet. The company had planned to launch its product in the U.S., but its previous IT infrastructure could not support its growth. 

In its search for a cloud infrastructure provider, Artgrafii had two major considerations. First, it needed to house its massive amount of content in a reliable, secure location outside of Korea. Secondly, it was looking for an innovative way to create new products and services. Artgrafii chose SoftLayer, an IBM Company, for its agility and stability through its global private network and to build an IT infrastructure that enables faster support of customer demands worldwide while concurrently handling massive amounts of download and upload traffic.

"As a startup, we were hesitant to expand overseas because of cost, time and technical reasons.  Now, by choosing IBM’s cloud, we can minimize risks and maximize overseas opportunities by leveraging IBM’s presence in those markets. SoftLayer’s infrastructure and advanced Bluemix development platform will enable us to provide a fast and stable Saegeul service to our customers globally,” said Jaehee Hwang, President, Artgrafii.

By some estimates, the cloud computing market in Korea is set to grow at a CAGR of 22.16 percent between 2013 – 2018. Leveraging IBM’s growing global network of cloud centers will allow Artgrafi to host and deploy its customers workloads from the most optimal geographic location, enabling them to address data sovereignty issues easier while lowering latency. In 2014 alone IBM has launched cloud centers in Hong Kong, London, Paris, Melbourne, Toronto, Mumbai, Beijing, Dallas Texas, Ashburn Virginia and Raleigh North Carolina.

As part of its expansion, Artgrafii is also building and deploying new interoperable products and services using Bluemix. With Bluemix, Artgrafii is flexibly leveraging cloud-based development tools from IBM and IBM’s partner ecosystem to build and deploy applications that help link systems of engagement with Artgrafii’s clients’ systems of record.  Bluemix helps Artgrafii meet deadlines more reliably, which is crucial in the online content market, by enabling application development and modification to be carried out within a short period of time.

"IBM is focused on supporting local startups and sees huge potential in the Korean market for these kinds of companies to expand through the use of IBM’s cloud capabilities. Given the range of our services, from private, public and hybrid cloud, we have a solution to meet all our clients’ needs," said Sungmin Kim, SoftLayer Business Executive Director, IBM Korea Global Technology Services (GTS).

About Artgrafii

Artgrafii is a company that offers Saegeul, a service among content networks, which enables a more convenient and effective service between content providers and subscribers.  The service can collect and revise online materials, such as RSS, Youtube, Facebook and Twitter, and easily create e-magazines.  The user can access the articles via the Web or email.   PDF and HTML services are also available.

About IBM Cloud

IBM is the leading enterprise platform for Cloud with an unmatched portfolio of open cloud solutions to enable clients for the hybrid cloud era with integration, control over data and expertise. IBM Cloud has helped more than 30,000 clients around the world.  Today, IBM has 100+ cloud SaaS solutions, thousands of experts with deep industry knowledge helping clients transform and a growing global network of cloud centers.  Since 2007, IBM has invested more than $7 billion in 17 acquisitions to accelerate its cloud initiatives. IBM holds 1,560 cloud patents focused on driving innovation. For more information about cloud offerings from IBM, visit http://www.ibm.com/cloud. Follow us on Twitter at @IBMcloud and on our blog at www.thoughtsoncloud.com. Join the conversation #ibmcloud.

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