IBM ‘Ready for Smarter Commerce’ Helps Marketers And Commerce Professionals Speed Time To Market With New Ecosystem of Preferred Technology Partners

New Ecosystem Features Pre-Built Solutions to Drive Deployment of Mobile, Social and Cloud Apps

LAS VEGAS, N.V. - 11 Feb 2014: At the PartnerWorld Leadership Conference, IBM (NYSE: IBM) unveiled the ‘Ready for Smarter Commerce’ program, a new ecosystem that gives clients access to certified pre-built partner solutions with integrated cloud, mobile and social capabilities.  The ecosystem features partner-led solutions built on IBM Smarter Commerce capabilities such as IBM Commerce, IBM Digital Marketing Optimization and more.  

At a time when Chief Marketing Officers (CMOs), VPs of eCommerce and other business leaders face increased pressure to deliver new capabilities at light speed, the Ready for Smarter Commerce program provides pre-configured solutions based on open standards to accelerate innovation and time to value.  The new ecosystem is expected to deliver 150 new Ready for Smarter Commerce solutions this year. 

Invodo, the leading provider of e-commerce video solutions, was among the first partners to join the new ecosystem.  As a certified partner, Invodo is already helping retailers quickly create, deploy and measure the sales impact of video content across their websites.                                                                                                                                  

“IBM is a leader in delivering cloud-based mobile, social and digital experiences that help retailers and other organizations differentiate their offerings,” said Keith Blankenship, Invodo’s Director of Strategic Alliances.  “The new program gives us a rich channel to deliver our solutions, which are integrated with both IBM Commerce and IBM Digital Analytics, to a growing ecosystem of IBM partners, clients and developers.  It also gives us access to complementary capabilities that will help us further enhance and extend our core video offerings.” 

Shoutlet, an enterprise social relationship platform, is working with IBM to help clients measure the impact of social media campaigns. By integrating with IBM’s Digital Marketing Network, Shoutlet is helping marketers streamline social campaign management while leveraging IBM analytics to unlock insight into how those efforts are driving sales across multiple properties. 

“As one of the first partners to join the Ready for Smarter Commerce program, our clients can now leverage Shoutlet's capabilities in tandem with IBM's leading marketing platforms to gain greater control over their social media campaigns,” said Aaron Everson, President and Chief Strategy Officer, Shoutlet. “In addition to streamlining how each social campaign is managed, this deep level of integration gives clients access to IBM's digital analytics capabilities in order to unlock new insights, improve conversation rates and drive new revenue streams.” 

Partners interested in participating in the program can learn more at: 

IBM Commerce Composer Helps Organizations Deliver Fresh Content in Minutes 

A part of the new ecosystem, certified partners can help extend IBM Commerce solutions by enabling customers to quickly and easily consume their solutions using IBM Commerce Composer for WebSphere Commerce.  Recently announced, IBM Commerce Composer helps companies build and manage engaging and compelling digital customer experiences.   

IBM Commerce Composer cuts time to market by giving line of business leaders control over the look, feel and functionality of their online store fronts with no technical coding skills required.  Using intuitive click-to-install templates, marketers and e-commerce leaders can quickly customize page layouts, optimize navigation and add new site functionality in minutes. 

IBM Commerce Composer features an array of store front applications from certified IBM partners like Invodo, delivered through the cloud or on premise.  This gives developers plug-and-play functionality to build apps for retailers that can be quickly deployed. 

Delivered through the Ready for Smarter Commerce ecosystem, the first wave of new apps that support Commerce Composer include:   

·       Content Management & Rich Media: Dynamically create and deliver fresh, targeted content for shoppers and increase sales with apps from Amplience, CoreMedia, Fluid and Invodo

·       Community, Social & Customer Engagement: Tap into the power of social media and engage customers in new ways to gain insight and drive brand loyalty with apps from Bazaarvoice, Genesys, OpinionLab and Pluck

·       Product Management & Configuration: Automate sales with seamless business processes that support the way customers want to purchase products with apps from Fluid

·       Search Optimization:  Maximizes organic search visibility and makes it easy for shoppers to find products, drive traffic and increase sales with apps from BloomReach. 

IBM Commerce Composer will be available in February 2014 as part of the release of WebSphere Commerce Feature Pack 7. 

IBM's Smarter Commerce initiative features software and services that help companies transform their business processes to more quickly respond to shifting customer demands in today's digitally-transformed marketplace. The initiative is driven by leading organizations that want to deepen their relationships with their customers and secure greater brand loyalty and advocacy. 

More information on Smarter Commerce can be found at  Stay up to date on the latest IBM news from NRF 2014 by following the hashtags #smartercommerce and #smarterretail.

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