IBM Becomes First Company Certified Under APEC Cross Border Privacy Rules

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ARMONK, N.Y. - 12 Aug 2013: IBM (NYSE:IBM) today announced that it is the first company to achieve certification under the new Asia-Pacific Economic Cooperation (APEC) Cross Border Privacy Rules (CBPR) system. The CBPR system was developed to establish consistent privacy protections for individuals -- regardless of where their personal information is processed across the APEC region.

Following a review of IBM’s privacy policies and practices, TRUSTe, the first Accountability Agent for APEC’s privacy standard certified that IBM is CBPR compliant. The APEC CBPR system is a co-regulatory initiative that addresses cross border data flows between the United States and other APEC member economies via voluntary and enforceable codes of conduct adopted by participating businesses.

 “As a global privacy leader, IBM is proud to be the first company to receive privacy certification under the APEC CBPR system,” said Christina Peters, chief privacy officer, IBM. “This certification demonstrates IBM’s commitment to protecting individuals’ data privacy. CBPR rules will become the foundation of a globally-accepted system that enables data to be shared throughout different regions with strong and trustworthy privacy protections.”

The CBPR system was developed to provide a pragmatic and flexible way for companies to demonstrate their trustworthiness and accountability for personal information.

“As the first Accountability Agent for the APEC’s privacy standard, we partnered with IBM to review their data privacy management practices and applaud their milestone achievement as the first company to receive certification under the APEC CBPR system,” said Chris Babel, CEO for TRUSTe. “The safe handling of consumers’ personal information is crucial for the success of businesses as they enter new markets with different privacy frameworks.  We continue to support efforts, such as at the APEC CBPR system, to further the interoperability of privacy frameworks worldwide."

For more information on the APEC CBPR system, please visit:

Additional details about the TRUSTe APEC Privacy program, is available at:

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