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Thermax Ltd Chooses IBM PureSystems and SmartCloud Over Cisco and Dell

IBM Smarter Computing solution strengthens IT infrastructure, reduces power consumption by 80 percent

Bangalore, India - 20 Jun 2013: IBM (NYSE: IBM) today announced that Thermax Limited has selected an IBM Smarter Computing solution to serve as both a consolidation platform for existing services and a cloud environment to test and develop new solutions.

Thermax is a strategic partner to industry and business in the energy and environmental sectors, designing, implementing and maintaining a range of engineering solutions that ensure reliable and efficient client operations. Thermax chose IBM SmartCloud and PureSystems over solutions from Cisco and Dell, allowing the company to strengthen its IT infrastructure and enable its clients to operate at reduced cost and with greater safety, energy efficiency, reliability and flexibility. 

With more than 30 offices in India and abroad, the company was quick to recognize changing market dynamics in energy and environmental sectors at home and worldwide. In India, business growth in diverse sectors such as cement, oil and gas, food processing, tires, textiles, and chemicals is fueling the emergence of a new set of medium-sized engineering organizations which demand a sustainable model to help them offer scalable solutions that do not require high initial costs and enable shorter development cycles.  

"With the new IBM solution, our employees can access the IT infrastructure anytime, anywhere, which allows them to provision new environments for our customers rapidly and at low incremental cost. It also speeds up and improves enormously the decision-making process." said Anil Nadkarni, CIO of Thermax. "IBM PureFlex makes it easy to manage key data centrally, enhancing the security and control of our operations. At the moment the solution is being rolled out to 1,000 users at Thermax's manufacturing facilities in Pune and Baroda and the power consumption has already decreased dramatically - by close 70-80 percent." 

The implementation of IBM's SmartCloud on IBM PureSystems technology and Citrix XenApp server made Thermax's IT infrastructure more efficient, secure and continuously available. The full desktop operating system and applications are virtualized on highly reliable Flex System chassis with IBM Storwize V7000 storage, which offered simplified user experience and workload optimization features to help Thermax automate its resource allocation. 

“The IBM Flex System gives Thermax excellent performance and the possibility to scale as they grow without necessarily adding new hardware,” said Rahul Bindal, Country Leader - PureSystems, Systems & Technology Group, IBM India South Asia. “The technology enables a resilient, high-performance cloud platform for Thermax’s key applications and enables their employees to serve growing number of smaller clients." 

Thermax is the latest in a series of PureSystems client successes in key growth markets around the world. In the single year since IBM introduced its first expert integrated systems - the result of $2 billion in R&D and acquisitions over four years – more than 4,000 clients from 90 countries have decided that the IBM PureSystems family offers an alternative to current enterprise computing models, where multiple and disparate systems require significant resources to set up and maintain. 

The IBM PureSystems family offers clients an alternative to current enterprise computing models, where multiple and disparate systems require significant resources to set up and maintain. The PureFlex System enables organizations to more efficiently create and manage an infrastructure. PureApplication Systems help organizations reduce the cost and complexity of rapidly deploying and managing applications. PureData Systems are tuned for cloud computing and can consolidate more than 100 databases on a single system. In addition to the common web application patterns supported by PureApplication System, the combination of both PureData and PureApplication Systems can be used for end to end transaction workloads. 

Headquartered in Pune, India, Thermax Ltd, a INR 4859 crore ($950 million) company, operates in two segments - energy (heating, cooling, power generation, energy audits and system retrofits) and environment (water and wastewater treatment and recycle, air pollution control, performance chemicals, resource recovery and optimization). Its presence spans 75 countries across Asia Pacific, Africa and the Middle East, CIS countries, Europe, USA and South America. 

For more information on IBM PureSystems visit: www.ibm.com/press/pure 

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Contact(s) information

Chris Rubsamen
IBM Media Relations, Systems and Technology Group
1 (914) 766-4280
rubsamen@us.ibm.com

Svetlana Stavreva
IBM Media Relations, Growth Market
+43-664-6186851
stavreva@at.ibm.com

Jay Cadmas
IBM Media Relations, Systems and Technology Group
1 (914) 766-4966
jcadmus@us.ibm.com

India Raghavendra Ramesh (Raghu)
IBM Media Relations
+91 98800 36100
raghu.rags@in.ibm.com

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