Skip to main content

Mobile Shopping Doubles Over December 2011 Holiday, Reports IBM

Mobile Devices Including the iPad and iPhone Help Drive Strong Online Retail Sales According to IBM Benchmark

Armonk, NY - 10 Jan 2012: The U.S. online retail sector delivered 7.5 percent growth in December 2011 compared to the same period last year, according to cloud-based analytics findings by IBM (NYSE: IBM). IBM's findings follow a strong November where both Black Friday 2011 and Cyber Monday 2011 delivered double-digit growth over 2010.

Delivered as part of IBM’s Smarter Commerce initiative, the IBM Benchmark December holiday report reveals the following trends: 

December 2011 Compared to December 2010 (year/year) 

Online Retail Categories 

"This past December consumers remained committed to finding the best online deals whether through their PC or mobile device,” said John Squire, Chief Strategy Officer, IBM Smarter Commerce. “By employing a smarter approach to commerce, many retailers were successful in helping to connect their customers with the best deals from anywhere and at any time, even on Christmas Day where online shopping grew by 16.4 percent over 2010.”

About IBM Smarter Commerce

IBM's Smarter Commerce initiative delivers software and services to help companies transform their business processes to more quickly respond to shifting customer demands in today's digitally transformed marketplace. The initiative is driven by the demands from organizations who are increasingly looking for ways to bring new levels of automation to marketing, sales and fulfillment to secure greater customer loyalty. The growth of mobile, social and online commerce are key trends within Smarter Commerce.

More information on Smarter Commerce can be found at www.ibm.com/smarterplanet/us/en/smarter_commerce/overview/

Source

These holiday season findings are based on data from IBM Benchmark, the only analytics-based, peer-level benchmarking solution that measures online marketing results, including real-time sales data from the web sites of more than 500 leading U.S. retailers. All of the data is aggregated and anonymous. 

To join the conversation, follow hashtags #smartercommerce, #ibmretail and #ibmbenchmark on Twitter

Contact(s) information

Doug Fraim
IBM Media Relations
(617) 501-6376
dfraim@us.ibm.com

Mike Azzi
IBM Media Relations
(203) 703-3301
azzi@us.ibm.com

Related resources

Site links

Related XML feeds
Topics XML feeds
Retail
News about IBM retail solutions
Smarter Planet
Images related to IBM's Smarter Planet initiative

Document options