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Cyber Monday Online Spending Increases by 33 Percent Over 2010, Reports IBM

Mobile Devices Including the iPhone and iPad Drive 6.6 Percent of Online Sales

ARMONK, N.Y. - 29 Nov 2011: The U.S. online retail sector delivered strong growth on Cyber Monday 2011 compared to the same period last year, according to cloud-based analytics findings by IBM (NYSE: IBM). IBM's findings expand on the company's earlier report that Thanksgiving Day 2011 saw a record number of online retail sales that set the stage for a strong Black Friday.

As part of IBM's Smarter Commerce initiative, IBM's online retail benchmark study reveals the following trends as of 12:00 am PST:

Cyber Monday 2011 Compared to Cyber Monday 2010 (year/year)

Cyber Monday 2011 Compared to Black Friday 2011

"Cyber Monday was once again the big winner for the Thanksgiving holiday shopping season, with a record number of consumers focused on finding the best online deals," said John Squire, Chief Strategy Officer, IBM Smarter Commerce. "Retailers that adopted a smarter approach to commerce, one that allowed them to swiftly adjust to the shifting shopping habits of their customers, whether in-store, online or via their mobile device, were able to fully benefit from this day and the entire holiday weekend."

Today's news is based on findings from IBM's fourth annual Cyber Monday Benchmark which tracks more than a million transactions a day, analyzing terabytes of raw data from 500 retailers nationwide. With this data, IBM helps retailers better understand and respond to their customers – across the organization – improving sourcing, inventory management, marketing, sales, and services programs.

About IBM Smarter Commerce

IBM's Smarter Commerce initiative delivers software and services to help companies transform their business processes to more quickly respond to shifting customer demands in today's digitally transformed marketplace.  The initiative is driven by the demands from organizations who are increasingly looking for ways to bring new levels of automation to marketing, sales and fulfillment to secure greater customer loyalty. The growth of mobile, social and online commerce are key trends within Smarter Commerce.

More information on Smarter Commerce can be found at www.ibm.com/smarterplanet/us/en/smarter_commerce/overview/

Source

These early holiday season findings are based on data from IBM Benchmark, the only analytics-based, peer-level benchmarking solution that measures online marketing results, including real-time sales data from the web sites of more than 500 leading U.S. retailers. All of the data is aggregated and anonymous.  Analysis of public social media content using IBM Cognos Consumer Insight also provided additional insight into underlying holiday shopping trends, hot topics of discussion, and consumer sentiment.

To join the conversation, follow hashtags #smartercommerce, #ibmretail and #ibmbenchmark on Twitter

Attachments

1. Complete IBM 2011 Cyber Monday Benchmark Report (pdf)

2. Press FAQ

Contact(s) information

Doug Fraim
IBM Media Relations
617-501-6376
dfraim@us.ibm.com

Mike Azzi
IBM Media Relations
914-766-1561
azzi@us.ibm.com

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IBM Shows Real Time Online Sales For Cyber Monday vs. Black Friday 2011

IBM Shows Real Time Online Sales For Cyber Monday 2011

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