IBM Smarter Commerce Helps AutoTrader Accelerate Its Online Auto Marketplace

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ARMONK, N.Y. & ATLANTA - 09 Nov 2011: IBM (NYSE: IBM) today announced that, a leading online automotive marketplace, is using IBM technology for Smarter Commerce as part of its Electronic Sales Order system to simplify and accelerate the ordering experience for its dealer and manufacturer customers.

IBM's Smarter Commerce initiative helps companies bring new levels of automation to marketing, sales and fulfillment to support a customer-centered approach to commerce.  The software makes it easier and faster for AutoTrader's clients - auto dealers and manufacturers –  to promote their vehicles to consumers.  It enables these clients to improve how they sell their cars through by simplifying the process to select promotions and configure, capture and complete orders for AutoTrader's advertising programs.

"Providing access to leading-edge applications of information and technology are core to providing the best online automotive shopping experience," said Gib Finley, director, Business Applications, at "IBM delivered innovative ordering technology that make it as easy as possible for our clients to do business with us." is using IBM's Sterling Commerce Configure, Price, Quote software to simplify the configuration and capture of orders for its advertising solutions.  For example, the software: IT delivered its Electronic Sales Order System (ESO) as a critical component of the company's overall business strategy to dramatically improve the way people research, locate and advertise vehicles.  With Smarter Commerce, the company has been recognized for its use of service-oriented architecture (SOA), master data management, sales catalog, order configuration, information management and real-time business intelligence. In fact, was named to the 2010 InformationWeek 500 (InformationWeek's annual listing of the nation's most innovative users of business technology) for its work developing ESO.  

More information on Smarter Commerce can be found at


Atlanta-based, created in 1997, is the Internet's ultimate automotive marketplace and consumer information website. aggregates in a single location millions of new cars, used cars and certified pre-owned cars from thousands of auto dealers and private sellers and is a leading online resource for auto dealers, individuals and manufacturers to advertise and market their vehicles to in-market shoppers. The company also provides a robust suite of software tools for dealers and manufacturers to help them manage and market their vehicle inventory and display advertising on the Internet. operates two other auto marketing brands, and also owns used vehicle management software company vAuto. is a majority-owned subsidiary of Cox Enterprises. Providence Equity Partners is a 25 percent owner of the company and Kleiner Perkins Caufield & Byers is also an investor. For more information, please visit

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