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Mobile Device Retail Traffic to More Than Double This November Holiday Season, Reports IBM

IBM Coremetrics Benchmark Study Projects iPad and Other Mobile Devices to Help Drive Strong Online Spending as Smarter Commerce Trends Grow

ARMONK, N.Y. - 04 Nov 2011: During this year's November holiday season an unprecedented 15 percent of people in the U.S. logging onto a retailer's Web site are expected to do so through a mobile device, according to cloud analytics-based findings by IBM (NYSE: IBM).

Mobile Percent of Site Traffic and Sales: October 2010 - October 2011

iPhone, Android and iPad Traffic: October 2010 -October 2011

Based on data from the IBM Coremetrics Benchmark, all online holiday shopping in November is also expected to grow as much as 15 percent versus November 2010, with the growing influence of mobile devices such as iPads and Android phones being among the key factors.

The IBM Coremetrics Benchmark analysis gathers data directly from the web sites of more than 500 leading U.S. retailers. Using sophisticated analytics technology, the benchmark measures real-time sales data and online marketing results to uncover shopping trends across a wide-variety of channels including social media, mobile devices and other online sources where consumers interact with their brands.  

This latest installment serves as the commencement of IBM's fourth-annual Benchmark Campaign and reveals the following 2011 online retail predictions for the November holiday season:

"This November holiday season will mark the true advent of the post-PC era with consumers demonstrating a heightened interest in adding mobile devices to their holiday shopping arsenal," said John Squire, Director, Product Management, Enterprise Marketing Management Group, IBM Industry Solutions. "In response, savvy retailers must invest in delivering hyper-personalized, smarter commerce shopping experiences that are capable of building loyalty through multiple channels with exceptionally relevant promotions, free shipping and more."

About IBM Smarter Commerce

The growth of mobile, social and online commerce are key trends within Smarter Commerce, an evolving market defined by rapid shifts in digital buying patterns and the adaptations businesses are making to capitalize on them.

More information on Smarter Commerce can be found at www.ibm.com/smarterplanet/us/en/smarter_commerce/overview/

Source

These early holiday season findings are based on data from IBM Coremetrics Benchmark, the only analytics-based, peer-level benchmarking solution that measures online marketing results, including real-time sales data. All of the data is aggregated and anonymous.  

Coremetrics Benchmark uses IBM's cloud-based digital analytics platform to rapidly collect and analyze intelligence on how consumers are responding to the products and services being offered to them, enabling clients to make accurate decisions on marketing expenditures. As a result, marketing teams can gain deeper insight about their consumers and present personalized recommendations, promotions and other sales incentives across the wide variety of channels—including social networks and mobile devices—where consumers interact with their brands.

Contact(s) information

Doug Fraim
IBM Media Relations
617-501-6376
dfraim@us.ibm.com

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