Smarter Collaboration Fundamental to Sustainability

One Thousand Thought Leaders prepare for action following IBM Summit at Start

LONDON, UK - 16 Sep 2010: IBM (NYSE:IBM) today concluded the IBM Summit at Start by highlighting the breakthrough themes, issues and ideas arising from eight consecutive days of discussion and debate on sustainability.

Throughout the Summit more than 1,000 of the UK's most prominent CEOs, business and public sector leaders engaged in lively discussion at Lancaster House in London to address what businesses can do for sustainability and what sustainability can do for business.

The Summit focused on the business aspect of Start, an initiative established by HRH The Prince of Wales to support sustainable living.  Themes discussed and debated at the Summit included: smarter cities, energy, transport, skills, future business leadership, smarter supply chains, sustainable financing and the information revolution.

Following on from the Summit, IBM will publish the proceedings and continue to facilitate these important conversations.  IBM will establish a virtual network using jam technology, to enable delegates and wider society to foster the collaboration necessary for sustainability to thrive across the full economic, social and environmental mix.

Speaking at the Summit on Friday September 10th, HRH The Prince of Wales said: "There are an awful lot of marvellous people here (in Britain) who can contribute hugely to a new form of sustainability revolution and provide huge opportunities, so that is what I hope the Start project will achieve in due course."

Samuel J. Palmisano, IBM Chairman, President and Chief Executive Officer, said:  "At IBM we are deeply committed to environmental sustainability.  We practice it in our own operations, in our work with clients and as a participant in global dialogue and policy formation.  The IBM Summit at Start has provided an important forum for identifying new ways to collaborate, acknowledging that future systems will have to be smarter – more transparent, efficient, accessible and crucially, more sustainable.”

Addressing the delegates during the Summit,  Charles Hendry, Minister of State for the Department of Energy and Climate Change said: “The world is moving to a low-carbon economy.  The UK is leading the way, and I believe that, with the Government’s support, UK business can be in a leading position to take advantage of the emerging global opportunities associated with this historic shift."

Stephen Leonard, general manager, IBM UK & Ireland, said: “What is clear, is that solely appealing to organisations’ and individuals' conscience on environmental issues is not working.  At the IBM Summit at Start, we’ve brought together leaders from business, government, academia and across society to prioritise the sustainability debate and begin the journey we all need to take; to understand what business will do for sustainability and what sustainability can do for business. Progress can only be made where positive sustainable outcomes achieve tangible business benefits.”

Notes to the Editor
Schedules, biographies and IBM points of views will be posted here:
Follow real time multimedia updates at: This will include:
•    Delegates video ‘summit diary room’ entries
•    Photography
•    Commentary from delegates

About Start
Start is a national initiative by The Prince's Charities to promote and celebrate sustainable living. It aims to demonstrate what a more energy efficient, cleaner and healthier future could look like.   During 2010, Start will grow into a vibrant and diverse programme, which will engage people right across the UK. The Start founding partners include: IBM, Addison Lee, Asda, B&Q, BT Group plc, EDF Energy, M&S, Virgin Money, Waitrose and Your water companies. For more information go to:

The IBM Summit is the business to business component of Start and each day will engage over 100  global leaders in business, the public sector and academia  to discuss the varying economic, societal and environmental aspects of sustainability. Each of the Summit's nine days has a unique theme including cities, energy, transportation, skills & people, youth, supply chain, finance and analytics. The final day of the event will combine the work of all days into a discussion on Smarter Business.

For real-time multimedia updates from the IBM Summit at start:

Related resources


IBM Chairman and CEO Samuel J. Palmisano calls for smarter systems during a keynote address on sustainability during the IBM 'Start' Summit at Lancaster House in London. The summit is part of a major initiative led by HRH The Prince of Wales, which brings together business, government and academic leaders to explore ways to promote sustainable business practices.

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