IBM Collaborating With Hundreds of Universities Driving Curriculum Change for a Smarter Planet

250 Universities in 50 Countries Offering Service Science, Management and Engineering

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ARMONK, NY - 13 Apr 2009: IBM (NYSE: IBM) today announced that it is collaborating with more than 250 universities in 50 countries that are offering courses or degree programs in Service Science, Management and Engineering (SSME). SSME is a new academic discipline designed to produce students with the combined business and technology skills needed to enter today's workforce ready to contribute immediately to their countries' economic and innovation agendas.

As the world becomes more instrumented, interconnected, and intelligent, customers are being served through complex systems that require new problem solving and communication skills in the global workforce. SSME educates people about these complex systems and networks that serve customers better, creating what IBM calls a smarter planet -- building a smarter healthcare system, smart grids and smarter cities. Beyond teaching technology and businesses courses with factory floor examples, SSME programs focus on many complex service systems, such as healthcare and transportation networks.

Governments from 18 nations, including Germany and Japan, have responded to the call for prioritizing and providing funding for service research and curricula. "Service Science is not just a powerful way to provide better service offerings at less cost, it also provides insights into human behavior that can be used for the greater good of mankind," said Jim Whelan, program manager, Industrial Development Agency of Ireland.

"IBM has been working with universities and other industry organizations to identify the skills needed in this ever-changing world economy," said Jai Menon, vice president of technical strategy and university programs, IBM. "We're finding that a combined education in business, technology, and social sciences is the right education needed for students to have the baseline of skills for innovation. The rapid expansion of SSME has been exciting to see, in emerging markets from Vietnam to India, to established economies like the U.S. and Germany."

SSME has spread to 250 universities in 50 countries on six continents offering degree programs and specific courses. Some examples include:

Many universities in the United States have SSME programs and research centers; some examples include:

"Service science improves the quality and productivity of at least three quarters of the economy," said Dr. Cheng Hsu, Professor of Decision Sciences and Engineering Systems and Professor, Information Technology, Rensselaer Polytechnic Institute. "More importantly, service science propels new and sustainable value creation for a digitally connected world, which may provide the next great opportunities for the global economy."

There also has been an industry-wide call that has ratified the need for Service Science-related skills. Organizations calling for a curricula change include the Service Research and Innovation Initiative (SRII), the Technology Professional Services Association (TPSA), the Service and Support Professionals Association (SSPA), the Association for Services Management International (ASMI), and the Center for Innovation Management Studies.

"Service businesses are the fastest growing part of the global technology industry. Yet most companies struggle to make service investments that lead to strategic outcomes or real innovation," said J.B. Wood, president and CEO of the TPSA, SSPA, and ASMI. "We understand how to do product research and development but not service research and development. What's missing is the toolbox for companies to apply classic research techniques and disciplines to this important market. Service science is that toolbox."

"Xerox, IBM and other SSME partners have realized that to enhance our skills base we need to embrace the emerging field of service science," said Dr. Santokh Badesha, Xerox Fellow and Manager, Open Innovation, Xerox Innovation Group. "We see great value in the SSME initiative for this reason and have been actively participating to expand its scope. Our Services Innovation @ Xerox initiative needs increased service science skills for the services business. We are trying to help expand SSME partnership within and across our industry and academia which will allow us to effect this change in the fastest possible manner."

In support of service research, service innovation, and SSME, there are now 27 SSME research innovation centers at universities around the world. These centers offer practical experience and industry participation to interdisciplinary teams of university researchers. IBM also advises on student competitions that improve service systems to create a smarter planet, as well as sponsors award programs for both students and faculty, around SSME.

More information about SSME is available at, and more information about IBM's overall University Programs and Academic Initiative is available at

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