IBM Advances InfoSphere Integrated Platform for Trusted Information on Demand

Boosts Master Data Management, Data Integration, and Data Management Performance

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LAS VEGAS - 27 Oct 2008: Today IBM (NYSE: IBM) announced enhancements to its InfoSphere software portfolio, a unified platform for delivering timely and accurate information on demand to the people, processes and applications that rely on it. The company is introducing new software for the rapid advancement of master data management projects, software to improve data integration, tighter integration with Cognos, and tools to help establish an information agenda.

"Having access to trusted information is imperative for the world's leading retailers and consumer good manufacturers," said Bill Le Clair Sr. Director, DemandTec. "Working with InfoSphere software, we are able to provide our customers unprecedented access to timely, valid information to help them understand consumer buying behavior, make better merchandising and marketing decisions, and to navigate both future and past pricing decisions."

Speeding Master Data Management Initiatives
IBM is offering new functionality within InfoSphere Master Data Management Server to help customers reap a return on their master data management investments more quickly. Master data is the information upon which organizations’ operations and critical business decisions are based. Many businesses struggle with data that is distributed across multiple front and back-office systems and cannot be shared enterprise-wide. This problem, which costs businesses millions of dollars in missed revenues and operational inefficiencies, is driving companies to seek more flexibility in how they maintain and use master data as a means of competing and capitalizing on emerging business opportunities.

To address this challenge, IBM offers software that supports the variety of ways in which businesses define, create, and use master data in their daily operations. Earlier this year, the company introduced InfoSphere MDM Server, the first product to provide out-of-the-box capabilities for managing master data on customers, products, accounts, suppliers, citizens, employees, prospects, guests, agents, items, product bundles, parts, agreements, and more.

The new functionality combines InfoSphere MDM Server with key components of IBM InfoSphere Information Server, which provide pre-defined data integration and cleansing logic to allow organizations to match and combine data from heterogeneous systems into a single high-quality view that can be managed within InfoSphere MDM Server. The package allows organizations to get an operational master data management solution up and running within a dramatically reduced timeframe, at a fraction of the price of alternative approaches.

Expanded Data Integration Capabilities
A new version of IBM InfoSphere Information Server extends the capabilities of the product’s DataStage module, helping companies to integrate and sort through massive amounts of information stored in databases.

Balanced optimization allows customers to harness the power of their existing investments in high performance database systems, with no changes in the design of integration jobs. It works by selectively pushing processing down to the database engine based on optimization algorithms and design preferences, boosting information integration performance and delivering information to end users as quickly as possible.

Closer Integration with Cognos
The IBM InfoSphere portfolio has been more tightly aligned with the IBM Cognos 8 platform to provide improved confidence in the information driving performance management. For example, the recently announced IBM Cognos 8 Business Viewpoint helps organizations maintain, govern and share dimensions and hierarchiesused in the decision-making process across business intelligence (BI) and performance management. Business Viewpoint can be deployed as part of a broader master data management initiative with InfoSphere MDM Server so performance management is aligned with the operational master data.

The InfoSphere Warehouse 9.5 now provides customers with the ability to synchronize data in the warehouse with business intelligence applications or desktop software such as Microsoft Excel. As a result, the product delivers more intelligence more rapidly to more users, as well as tighter integration with IBM Cognos 8 BI. The InfoSphere Balanced Warehouse C3000 and C4000 now include IBM Cognos 8 BI, providing a valuable and cost-effective solution for small and midsized companies, who need to ensure that their data warehousing capabilities can be easily expanded as their businesses grow.

In addition, IBM InfoSphere Foundation Tools provide metrics on conformance, validity and completeness of information as a data source to IBM Cognos 8 BI. This enables business users to gain insight into the quality of data alongside their regular BI reports. Business users also gain immediate access to shared business glossary and end-to-end data lineage provided by InfoSphere Foundation Tools from within IBM Cognos 8 BI with the click of a mouse. Rational Data Architect is now integrated with InfoSphere Information Server, InfoSphere Warehouse, Industry Models and IBM Cognos 8 BI so models can be reused to simplify the lifecycle deployment of projects from design and development to deployment.

New purchasing options for the InfoSphere Foundation Tools and the entire InfoSphere portfolio are now available. The InfoSphere “Flex” Offering allows customers to make purchase decisions early with the flexibility to grow, change and adjust their product selection across the portfolio as project needs evolve.

About InfoSphere Software
InfoSphere software products provide all the capabilities needed for accelerating the delivery of trusted information for business optimization. InfoSphere software is comprised of industry leading warehousing, information integration and master data management products. Through InfoSphere software products, clients can achieve trusted business information by transforming, reconciling and maintaining information, and delivering it in real time to the people, processes and applications that need it. InfoSphere software provides for the end to end management and delivery of trusted business information to ensure competitive success. To learn more, visit

IBM InfoSphere software is available worldwide through IBM and IBM Business Partners.

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