Resellers Vote IBM ThinkPad(R) Best Notebook

Technical Support Beats Competition by Wide Margin

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SOMERS, NEW YORK - 24 Jul 1998: -- The IBM ThinkPad family of notebook computers has taken top honors in an annual survey of value added resellers (VARs) conducted by VARBusiness, a key channel publication, reaffirming IBM's leadership in mobile computing.

In addition to being awarded the highest overall score, with high marks garnered for display quality, power management and system performance, "IBM took the laurels for vendor technical support by a wide margin" over Toshiba, Compaq and NEC, among others. (1)

"This endorsement by the reseller community confirms IBM's outstanding technical support and product quality," said Adalio Sanchez, General Manager, IBM Mobile Computing. "By maintaining an ongoing dialogue with resellers and customers, ThinkPad PCs continue to set the standard for notebook PC excellence in the marketplace."

Published in the July 20 issue of VARBusiness, the survey was based on responses from 178 resellers that graded companies on reliability, display quality, performance, pricing and profitability, vendor technical support, power management, overall design and pointing devices. The article and survey methodology can be found at

This recognition follows a recent poll conducted by Computer Reseller News that indicates VARs are selling more IBM ThinkPads than other brands of notebook computers. According to the article, 18 percent of small to mid-sized VARs sold more IBM ThinkPads than any other notebook.(2)

Earlier this month, IBM announced upgrades to its Business Partner Warranty Program, which rewards resellers for superior service and support. Others initiatives to surpass IBM's high customer satisfaction levels include Knowledge Base, a new web-based problem-solving tool that "learns" from users' initial responses, saving time and multiple steps in the support process; as well a new "relationship-based" service and support initiative, in which specially-trained support teams collaborate in an effort to dramatically improve the speed in which problems are diagnosed and resolved.

IBM's award-winning brand of ThinkPad notebook computers provides corporations, small and medium businesses and individuals with cutting edge mobile computing technology. Since its introduction in 1992, IBM ThinkPad has won more than 500 industry awards for technology leadership, ease-of-use, advanced engineering and design. The flagship ThinkPad 770 series leads the industry in performance and Windows NT(R) support; the new 600 series is designed to achieve the perfect balance of performance and portability; the 560 series -- one of the most popular ultraportable PCs in the industry -- provides road warriors with one of the thinnest and lightest notebooks; the 380 series is an ideal desktop alternative, praised for its all-in-one integrated design; and the 310 series provides budget-conscious consumers with a solid blend of performance and mobility. For more information on IBM ThinkPads, visit

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(1) VARBusiness, "The Mark of Mobility," July 20, 1998

(2) Computer Reseller News, "VARs Shift Notebook Sales to ThinkPads," July 13, 1998

IBM and ThinkPad are trademarks of International Business Machines, Corp. Windows NT is a registered trademark of Microsoft Corporation. Other company, product and service names may be trademarks or service marks of others.