IBM and NetGravity Form Strategic Technology and Co-Marketing Relationship For Online Marketing Solutions

IBM to Host NetGravity's AdCenter; NetGravity Announces AdServer for RS/6000; IBM Plans to Use NetGravity Solution for Online Advertising

Select a topic or year

NEW YORK, NY - 11 Aug 1998: ..IBM, the leader in e-business solutions, and NetGravity, the leader in online marketing management solutions, today announced a wide ranging strategic co-marketing, service and technology relationship to address the growing online advertising requirements of IBM and its customers. As a result of the cooperative agreement, IBM and NetGravity will jointly offer industry-leading ad serving, ad management and ad hosting capabilities and expand the use of IBM's RS/6000 Web server.

This relationship centers on four key areas to expand the Internet solutions IBM and NetGravity offer. The four areas are:

"This complementary relationship advances the efforts of IBM to combine the hottest hardware, software and services in the market to create end-to-end Web solutions," said Nancy Faigen, Vice President, IBM e-business Solutions. "With this announcement we are now integrating the leading Internet advertising tools into the solutions we provide to our customers."

Hosting AdCenter

To aid online Web marketers in their efforts to maximize revenue, NetGravity has developed AdCenter, an outsourced service bureau for online ad management. The service provides scalable solutions that enable customers to dynamically respond to the advertising needs of their business without a major investment in technology. To ensure the reliable delivery of ads served by AdCenter, IBM is hosting the service and will provide 24/7 system monitoring. IBM has been recognized as one of the top ISP Web hosting providers worldwide by leading IT analysts.

"For our customers, online advertising management is mission-critical in generating revenue," said Rick Jackson, Vice President of Marketing for NetGravity. "IBM's world class, high-end hosting services are ideal for ensuring the reliability, security and scalability of AdCenter. We are excited by the synergy of this relationship for ourselves and our customers."

Support for RS/6000

NetGravity is also announcing it is porting the AdServer software onto the highly secure and highly scalable RS/6000. The RS/6000 family of servers are designed to help companies of all sizes leverage the business opportunities of the Internet by allowing customers to choose the right processing power and applications to handle their e-business requirements.

"We saw tremendous value in making NetGravity AdServer available on the RS/6000," said Rick Jackson. "The added security and tremendous scalability of the RS/6000 provides a winning combination with our solutions to address the needs of online marketing. We've already seen the demand for this combined solution in some of today's top e-commerce sites."

Related XML feeds
Topics XML feeds
Business partners
Business partner information including strategic alliances
Services and solutions
Information Management, Lotus, Tivoli, Rational, WebSphere, Open standards, open source