IBM to Create Alliance With Industry Leaders Supporting Standards for New Enterprise Data Centers

LOS ANGELES & IBM Business Partner Leadership Conference - 30 Apr 2008: IBM (NYSE: IBM) today announced it is creating an alliance program for independent hardware and software vendors to support industry standards for new enterprise data centers, which are dramatically more energy efficient, virtualized, and resilient.

The new alliance with top IT companies around the world will enable clients to evolve to new enterprise data centers while offering the widest possible choice of open technologies.

The importance of interoperability and open standards for new enterprise data centers -- including those for energy management, virtualization, networking, security, and service management, among others -- is a focal point of this program.

For example, vendors that support energy efficiency standards can enable end-to-end management and monitoring of power and cooling of hardware in the data center. Such standards pave the way to product interoperability for greater data center efficiency by setting caps on energy use, shifting resources to meet business requirements, or adjusting workloads to avoid higher billing rates.

The alliance is targeted at independent hardware and software vendors that specialize in elements crucial to data centers, including networking, virtualization, facilities management, platforms, operating systems, storage, and systems management.

The alliance will offer several benefits to vendors that join including: Increased exposure to clients through a new enterprise data center alliance portal; access to potential joint go-to-market activities; potential participation in joint-development projects; the ability to participate in IBM client events; and exposure to capabilities and opportunity for early interoperability development and tests.

The following IT vendors are in support of this program: Brocade, Citrix, Eaton, Emulex, Juniper Networks, Novell, RedHat, Sun and VMware.

"Brocade is a long term partner with IBM. We believe this new enterprise data center Alliance Program is a great opportunity to further our Data Center Fabric strategy to help IBM customers evolve their data centers," said Marty Lans, Sr. Director, Data Center Marketing, Brocade. "IBM's commitment to open standards and interoperability will be beneficial in supporting high levels of performance and end-to-end interoperability across the new enterprise data center ecosystem."

"Citrix and IBM have been working together on servers as well as desktop virtualization initiatives for some time. We look forward to leveraging IBM's alliance program for the new enterprise data center to help highlight how our capabilities can be leveraged in support of IBM's vision," said AJ Jennings, vice president of business development at Citrix. "We also support IBM's focus on open standards as a foundation for their vision and as an element of their alliance program."

"IBM's vision for the new enterprise data center leverages best practices and technologies to deliver more computing power while reducing costs and maintaining availability," said Patrick Giangrosso, Eaton, director, global accounts. "Eaton is thrilled to collaborate with IBM in developing and delivering solutions that advance IBM's energy efficiency initiative."

"We've teamed with IBM for years to deliver data center solutions and Emulex's participation in the new IBM alliance program reinforces our commitment to delivering enterprise-class data center solutions," said Mike Smith, executive vice president of worldwide marketing, Emulex Corp. "With the largest installed base of Fibre Channel HBAs within IBM SANs worldwide, Emulex continues to deliver a broad range of connectivity solutions for IBM systems, including IBM System x and BladeCenter. We share IBM's vision for the next-generation data center and are committed to helping end users support the explosive growth of data, manage the increased deployments of server virtualization and reduce overall operational costs."

"As innovative businesses embrace the holistic, integrated approach of the new enterprise data center, a critical element for success will be an underlying high-performance network infrastructure that provides fast, reliable and secure access to applications and services at scale," said Craig Strachman, senior director enterprise alliances, Juniper Networks, Inc. "As the leader in high-performance networking and an active alliance program member, Juniper together with IBM will offer clients greater choice and control in quickly meeting evolving business requirements, while reducing costs."

"Novell is pleased to be part of this alliance with IBM and others to help customers better manage data complexity along with operational, energy and cost efficiencies, which is precisely the value proposition around SUSE Linux Enterprise Server and virtualization in the data center," said Carlos Montero-Luque, vice president of product management for Open Platform Solutions at Novell. "Novell is committed to green computing, virtualization, security and data center management, all priorities of the new program."

"Red Hat, the leading open source enterprise Linux and virtualization provider, is an enthusiastic supporter of IBM's new enterprise data center initiative," said Scott Crenshaw, vice president of Red Hat's Platform Business Unit. "Our Linux Automation architecture, including integrated virtualization, extends the open source platform to allow IT to deliver new levels of efficiency, service delivery and cost benefits. This is very complementary to IBM's new enterprise data center initiative, including its emphasis of openness and standards."

"Sun is pleased to be a member of IBM's ecosystem of partners and its new enterprise data center Alliance Program," said Jim McHugh, Vice President of Solaris Marketing, Sun Microsystems. "With IBM's System x and BladeCenter products running the open source Solaris 10 Operating System from Sun, customers can benefit from open, standards-based solutions that help improve data center efficiencies. This is yet another example of Sun and IBM's commitment to delivering open systems with a focus on performance, scalability, reliability and security in demanding computer environments."

"VMware and IBM are helping customers make their datacenters and desktops more cost-effective, energy-efficient and disaster-tolerant," said Dr. Stephen Herrod, Chief Technology Officer at VMware. "Like IBM, VMware is committed to broad interoperability and support for open standards, and VMware virtualization is unmatched in its support for hardware and operating systems. Building on our longstanding partnership, VMware looks forward to supporting IBM's alliance program with proven best practices in virtualization implemented among our 100,000+ customers."

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LOS ANGELES -- (l. to r.) IBM senior vice presidents Steve Mills and Bill Zeitler at the 2008 IBM Business Partner Leadership Conference.

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