IBM System Design and Innovation Is Recognized by Four IF product design Awards at CeBIT

Industry-Leading Solutions, Led by IBM System Storage, Selected by the iF International Forum Design for Ability to Help Clients Innovate

HANOVER, Germany - 04 Mar 2008: Today at CeBIT, the leading European trade fair for information technology, IBM announced the iF International Forum Design has awarded IBM four iF product design awards for superior design, innovation and development around its Systems and Technology Group products and solutions.

The prestigious iF product design awards are given annually to companies that achieve significant breakthroughs in design and collaborative innovation of products and solutions across a wide variety of industries. IBM was recognized for its innovation and expertise in the storage and server product design category.

"IBM design philosophy has always emphasized purposeful design that is both differentiating and user focused," said Lee Green, vice president of values and brand experience, IBM. "Today’s awards in our storage and retail divisions reflect IBM's long term dedication to technology design that is best-of-breed and that reflects our leadership in systems and solutions.”

The awards given to IBM celebrate its unique ability to provide clients with industry leading storage and server solutions. Each of the new products that were recognized today demonstrates inventive design aspects focused on meeting the needs of the end user.

The four products selected by the iF International Forum Design for iF product design award 2008 are:

The iF product design awards will be formally presented to IBM at the CeBIT 2008 exhibition in Hanover, Germany on March 4. Examples of some of the products highlighted today will be shown at the IBM Booth A10 in Hall 2 at CeBIT. Photos of all four products can be downloaded online through the press release issued on and on under IBM Storage at

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