IBM Unveils Cognos Strategy, Targets Information on Demand Business Growth

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NEW YORK,, NY - 06 Feb 2008: IBM (NYSE: IBM) today unveiled an expanded business strategy and roadmap—bolstered by the company’s acquisition of Cognos—to help clients unlock the business value of information and use it for competitive advantage to address emerging, industry-specific business opportunities. With the addition of Cognos, more than 35,000 employees across IBM’s global software, hardware, services and research organizations are united in support of the company’s global Information on Demand business strategy.

Today’s announcement features an array of new and enhanced joint IBM-Cognos solutions, products and services from across the company that enable organizations of all sizes to gain better insights from their data, improve decision-making, and optimize business performance, including:

The new offerings extend IBM’s end-to-end portfolio of Information on Demand software, hardware and services. These capabilities will extend IBM’s ability to provide customers with the right information they need when they need it, along with key business insights to use for competitive advantage in response to changing market demands.

IBM is quickly capitalizing on its acquisition of Cognos and extending its lead over competitors in the global market opportunity to help clients make better use of information, improve business processes and maximize performance across their enterprises. The acquisition supports IBM’s objective for earnings-per-share growth through 2010.

"Thanks to our existing partnership with Cognos, common approach to open standards and complementary portfolios, we’re hitting the ground running," said Steve Mills, senior vice president and group executive, IBM Software Group. "In the race to use information for real-time decision making, you not only need the right technology, but a global understanding of how information can be used to tackle tough business problems in dozens of industries. The combination of Cognos and IBM software, hardware, business consulting expertise and research investments clearly separate us from competitors."

IBM’s ability to seamlessly unite its portfolio with Cognos furthers its comprehensive, cross-company Information on Demand business strategy, which was launched in February 2006. The Information on Demand strategy combines IBM’s strengths in software, hardware, research and business consulting services to capture a pressing business opportunity aimed at helping clients better compete in the global economy.

The new IBM offerings include 10 industry solutions that help customers turn information into a strategic asset. These solutions include an expansion of the IBM Retail Integration Framework to incorporate Store Operations and Planning blueprints from Cognos that have been pre-integrated with IBM retail data models.

IBM also revealed several new products integrated with Cognos software, including:

In addition, IBM Cognos 8 BI software will be included in C-Class Balanced Warehouse offerings, which provide pre-tested, scalable and fully-integrated system components of IBM data warehouse software, server and storage technologies. The C-Class Balanced Warehouses offer small and medium-sized businesses a simple, complete solution for integrating and maintaining multiple data and information resources in a scalable and versatile data warehouse.

To help clients address their growing compliance, legal and governance challenges, IBM introduced the new IBM Compliance Warehouse for Legal Control comprising IBM software, hardware and services in a unified environment to enable organizations to achieve, sustain and prove compliance with multiple legal and compliance mandates while reducing cost, complexity and risk. The Compliance Warehouse combines a secure content repository, records management, content and email archiving, and classification capabilities, combined with Tivoli and Lotus software and IBM storage hardware to provide a cost-effective solution for reducing information risk and optimizing compliance and legal processes. This offering also uses Cognos technology for monitoring, reporting and analyzing compliance-related content and processes.

IBM is also announcing a new IOD Infrastructure Community of Practice within IBM Global Technology Services (GTS). Established to build exchange and enable reuse of Information on Demand knowledge and assets, it helps develop new capabilities and share leading-edge thinking across IBM’s software, business consulting, systems and Research organizations. These new IBM services help clients plan, design and deploy a resilient infrastructure to deliver Information on Demand, while reducing risk and providing higher returns on IT investments. The GTS services include:

The joint IBM-Cognos products, solutions and services unveiled today provide an integrated approach to using information for competitive advantage. They are based on IBM’s extensive experience gained from thousands of Information on Demand customer engagements, as well as feedback from IBM researchers and numerous software and systems deployments. The new offerings will enable clients to rapidly make the most of their existing business information and manage an avalanche of emerging information sources.

With the addition of Cognos, IBM has become the leading provider of technology and services for business intelligence and performance management. IBM delivers the industry’s most complete, open standards-based platform with the broadest range of expertise to help companies expand the value of their information, optimize their business processes and maximize performance across their enterprises.

For additional information about IBM see:

Note to Editors: Broadcast-quality b-roll and interview clips with IBM executives Stephen Lukens, Michael Svinte, Marc Andrews and Bob Picciano are available for download by registered journalists at The IBM executives discuss IBM's efforts to help clients unlock the business value of information and use it for competitive advantage.

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Information Management, Lotus, Tivoli, Rational, WebSphere, Open standards, open source