Selects IBM Software to Meet Demand for Comprehensive, Timely Rental Information

IBM Information Server Opens Door to Growth, Flexibility and New Business Opportunities

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ARMONK, NY - 11 Jan 2008: IBM (NYSE: IBM) announced today that, the most visited national apartment Internet listing subscription service, has selected IBM information integration software to support its rapid business growth and meet increasing demand for accurate and comprehensive listing information from renters, property management companies, newspapers and partners. is using IBM Information Server, IBM's first-of-a-kind information integration software platform, to transform and deliver timely apartment listing information as part of an aggressive information technology project that will help the company capitalize on new business opportunities and better serve its customers and partners.

"To be more competitive in the marketplace and more efficiently get accurate rental information and visual listings online, we required an information integration solution with the flexibility to help us transform and cleanse our rental data from among all the many different formats in which it is received," said Pat Anderson, chief technical officer, "IBM Information Server takes a time-consuming, often resource intensive process and effectively automates it on demand helping us drive our business with consistent, high quality data that all of our business processes depend upon." chose IBM Information Server to combine rental data from both end users and property management firms so it can be integrated with the company's current applications and database. The new information integration platform allows them to quickly transform and cleanse incoming and outgoing data feeds, ensuring information is accurate and in a standardized format.

The availability of consistent and accurate rental data also makes it easier for partners. For example, partners with more than 10,000 Web sites to make rental listings available to as many renters as possible and increase its advertisers' exposure across the Web. Using IBM Information Server, will be able to deliver accurate, real-time apartment rental information to all of its partners.

IBM Information Server is currently available from IBM and IBM Business Partners.

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