IBM and ZAO Medit Profi Team Up to Transform Russia's Channel 5

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AMSTERDAM, THE NETHERLANDS - 07 Sep 2007: IBM (NYSE: IBM) and ZAO Medit Profi have successfully completed a massive newsroom modernization project at TV Channel 5 in St. Petersburg, Russia.

The first of a kind project for the region streamlined Channel 5's program creation and delivery and built a comprehensive digital archive of 68 years of broadcasting, with capacity for decades to come. Working with IBM and ZAO Medit Profi, Channel 5 has improved newsroom planning and coordination, reduced costs, and enabled more powerful live broadcasts.

Due to its expanded national broadcasting reach spanning 75 Russian regions, Channel 5 in St. Petersburg needed to update its production systems and capabilities to increase productivity without augmenting its staff of 1,000 employees.

To help with its technology transition, Channel 5 turned to ZAO Medit Profi, an IBM Business Partner headquartered in Moscow, Russia. ZAO Medit Profi is an Independent Software Vendor that creates complex solutions for TV production and broadcasting based on open computing technologies. Medit Profi recommended a mixture of hardware, software and storage technology solutions from IBM, as well as its own VIDI production and transmission software applications.

"Channel 5 sought to create a new, open forum for people to express their opinions, exchange ideas and share experiences on TV," said Yury Rezvyakov, director of production and technologies department at Channel 5. "With IBM and ZAO Medit Profi, the channel has created a modern, competitive, and collaborative news room."

Founded on the Linux operating system, Channel 5's solution includes IBM WebSphere Portal Enable, IBM System Storage, IBM Tivoli Storage Manager Extended Edition, and IBM System x servers.

Today Channel 5 newsroom staff have easy access to archived video footage and other important production and transmission systems. In addition, the IBM Tivoli Storage Manager software automatically backs up production data to protect the television channel from equipment failures or facility disasters.

Channel 5's new media storage system is based on IBM System Storage technology. The storage system includes two IBM System Storage DS4800 servers with two EXP710 Expansion Units offering 28TB of total capacity. The client also installed two IBM System Storage 3580 Tape Drive Express devices and an IBM System Storage 3584 Ultrium UltraScalable Tape Library for long-term archiving.

Robust IBM System x servers are the basis for Channel 5's media asset-manager system, a newsroom system, an archive subsystem, a planning system, and a live broadcast automation system.

About Channel 5, St. Petersburg, Russia

Founded in 1938 as a small local TV channel, Channel 5 in St. Petersburg, Russia, which is jointly owned by Severstal Group, Bank Rossii and Baltic Media Group, in early 2006 beat out five competitors to win national broadcasting rights to offer a variety of informational and entertainment programming to more than 44 regions in Russia.

About IBM

IBM has a strong global focus on the media and entertainment industry across all of its services and products, serving all the major industry segments -- entertainment, publishing, information providers, media networks and advertising. For more information, visit

About ZAO Medit Profi

ZAO Medit Profi specializes in creating digital solutions for media business, educational bodies and fund archives. ZAO Medit Profi is a member of IBM PartnerWorld Industry Networks, which offers a rich set of incremental industry-tailored resources to all PartnerWorld members who want to build their vertical market capabilities and attract potential customers in the markets they serve worldwide.

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