Data Mining and the Art of Coaching

How IBM Advanced Scout Put the Spotlight on NBA Sixth Man Award Winner Darrell Armstrong

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ARMONK, N.Y. - 17 May 1999: the-spot decision about a player that we might not have made by simply analyzing box scores. It helped us win two games in the 1997 playoff series, and more importantly, has contributed to Darrell's progress as a premier team player. This is a case where the art of coaching was substantially enhanced by the science of computing."

According to IBM's Tom Burke, senior manager for sports marketing, the company developed Advanced Scout for the NBA specifically to help showcase the competitive advantage that data mining technology can bring to businesses of all kinds. "The tool is now used by 22 NBA teams," says Burke. "We've used the same data mining principles that underlie Advanced Scout to develop and refine similar solutions for customers in a variety of industries."

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